Think Outside The Gamut: Where RGB meets CMYK

Is Your Website Mobile-Friendly? Google Hopes So…

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Is Your Website Mobile-Friendly? Google Hopes So…

Google’s focus has once more landed on its mobile-friendly website visitors. As of 2013, worldwide mobile phone internet penetration stood at 73%, and is predicted to achieve 90% by 2017. Mobile is now a primary entry to the web. In response to these rising tendencies, Google has shifted its business focus to the display screen in your pocket, or handbag, slightly more than the one on your desktop. Google announced after April 21, that it will be adding mobile friendly signals as a ranking factor in mobile search result listings. So, what are mobile friendly signals? Well, it’s not a cheeky grin from an iPhone 6, or a thumbs-up from a Samsung Nexus. When Google crawls a website, their robots search for indicators that a website is not utilizing Flash software. GoogleBots favor websites that provide readable textual content without the need to zoom. It’s about guaranteeing website content that adjusts to suit the scale of the mobile display screen. The user experience of a website are immensely vital, as the ability to tap on the right hyperlinks is a key indicator of a mobile friendly website. Google’s push towards mobile friendly signals as a ranking issue, is from ComScore information suggesting mobile accounting for 60% of time spent on digital in the United States. This is figure is fascinating as we uncover mobile app usage drives 52 per cent of digital engagement currently. Google already facilitates mobile app indexing in mobile search results. Through deep-linking capabilities, brands can now show mobile app content material to customers looking on Google. App indexing lends itself nicely to Google’s vision of ‘universal search’; The place to find movies, photographs, native pages and now apps can all be optimized to look in the SERP (search engine...

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You Spoke, We Listened: Here’s Your Nedd!

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You Spoke, We Listened: Here’s Your Nedd!

I would like to say a huge thank you to everyone who participated in the Which Nedd contest! We were very happy with all the feedback and the amount of support you showed in making our decision. The vote was pretty one-sided, and we received compelling comments for both versions. With that said, here our the results: Thanks for your input! Special Thank You to Everyone Today we are launching the HiDefColor eCommerce printing website. As an important friend of mine, I invite you to browse the site and please provide me your feedback. As a special thank you, enjoy this promotional code for 20% off during our Cyber Print Week special, now through December 11; unlimited code usage during this time. Coupon code: launch20 Special shout-out to the people at PollDaddy.com – I recommend this to anyone doing Digital Marketing. Thank you again to everyone and we’ll see you soon!    ...

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Vote For Nedd!

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Vote For Nedd!

Please help us decide which Nedd will be our spokesperson for our new eCommerce printing site launching December 2. We can’t decide either, help us out! Read Nedd’s compelling story…   Vote For Nedd Now!   Which Nedd do you prefer: Fun-Nedd or...

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Marketers Guide To Tracking Print Campaigns: Google Analytics

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Marketers Guide To Tracking Print Campaigns: Google Analytics

Have you ever wondered how you could track the effectiveness of your print collateral? Sounds nearly impossible, however, there are ways to integrate your print collateral into your company’s analytics software to track effectiveness of print collateral. Now, that’s what you wanted to hear! QR codes and PURLs (personal URLs) are great for steering traffic to your domain, but what happens from there? You want the ability to see if that new traffic is converting into sales. Right? I know that would be my goal… Currently there is software available to printers to help track ROI on print. XMPie creates a nice package called Personal Effect Analytics. These software packages are expensive and I don’t see a printer investing in this because they can not charge this back to the client. All corporate marketing departments now have Digital Marketing Managers. The DMM already have very robust analytics software that monitors EVERYTHING. You wouldn’t believe the data that is tracked. Everything is tracked to a penny. That’s why the web is so awesome. This is why print is a bad idea in their minds. It’s throwing money out the window to them when they can simply create an Adwords campaign and watch conversions. If I were a print rep, I would buddy up with DMM and integrate my print work with their analytics software. This is done through Multi-Funnel Channels. By creating a unique directory (www.sample.com/multi), associated to each print piece, a cookie will be placed with the visitor when they arrive on this landing page. The visitor will be tracked until a conversion (sale) occurs. Visitor history data will analyze path length, time lag and top conversion paths. Now we have true data to analyze and see the value of print. This is known as Assisted Conversions. Stay tuned. I will be demonstrating exactly how to do Assisted Conversions in Google Analytics in the near future. If you want to know now, please feel free to drop me a note HERE and I can demo for you. As far as QR codes, they are an ‘extra step’ and it’s hard to get people to load an app and then scan. There are too many variables such as poor wifi service that can create a poor user experience. I just visited a printer last week that printed 100k cards with a QR code that didn’t work. They didn’t maintain the 4:1 pixel ratio for border when the code was placed in a solid black background. Guess who paid for the reprint???? Would tracking print collateral allow you to do more printing? Please leave a comment below…...

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Unique Business Cards: Soft Touch UV Coating

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Unique Business Cards: Soft Touch UV Coating

Looking for unique business cards? You have to FEEL the soft touch UV coating that we are applying to our new business cards. People can’t keep their hands off these cards! Let’s talk about how these are produced and how to prepare files for soft touch UV coating. You will need to prepare two files for each side of the business card: one for the CMYK image and another file for the spot UV coating. The CMYK file will be the content of the image, while the spot UV coating file will be made with 100% black in CMYK file. There cannot be any other colors inside the spot UV coating file. Also, make sure there is no other data in the K (Black) channel, such as highlights or soft edges. Here is an example of how this card was made with CMYK file and spot UV coating file:                 As you can see, the spot UV file is made with selections filled with 100% black. Be creative with these selections. The more clever use of spot UV makes the cards really dramatic. Be careful not to overuse the spot UV because that will take away the feel of the soft touch coating on the balance of the card. The best results occur when using spot UV coating sparingly for impact. Note: Be careful to line-up files exactly. Drop me a note if you have a question on how to line-up these two files. As far as how the soft touch UV cards are printed, they are printed on 20 point stock using high-pigmented CMYK inks. The images are screened with 20 micron stochastic imagery, resulting in continuous tone images. Just like a photographic print! Here is the final printed business card:   Want to print soft touch UV? Drop me a line HERE and I will take care of your printing. How would you like to use this coating style? Please leave a comment below… Fashion Photography by Lians...

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How These Cute Little Guys Are Effecting Your SEO

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How These Cute Little Guys Are Effecting Your SEO

Yes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with. Panda and Penquin are two of the larger algorithm changes that Google has recently applied to their search results. In essence, Panda is penalizing websites that display too many advertisements ‘above the fold’ and for ‘duplicating content’ across multiple domains. The algorithm uses artificial intelligence, learned from human behavior, to monitor high and low quality websites that build trust with visitors. The Penguin update is penalizing websites for over-optimization, or keyword stuffing and cloaking, amongst others. In the past, many websites have benefited from over-optimization, especially anchor text, by fooling the search algorithm with multiple use of keywords and cloaking. Cloaking occurs when a search engine spider is fooled or tricked by content that would not be served up to the user in their browser. Remember – You are Google’s customer and their goal is to provide you with the best experience possible while providing what you’re looking for quickly and easily. Always create great content that people will return to and recommend through social sharing. These algorithm updates have made ‘pay-per-click’ more beneficial than organic listings. Can you see where this is going???? Enjoy this… Published with permission from the WordStream Blog.   What effect will this have on your search marketing? Please leave your comment below…...

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WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

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WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

You’re just starting to realize the power of lenticular printing, but did you know all the options you have for printing creative lenticular prints? Here are five lenticular printing effects:             Lenticular effects: Flip The simplest of all animation effects, it involves an image change, or flip, from one image to the next. A lenticular flip allows up to three separate images to be combined and viewed independently when viewed at different angles while moving the lenticular lens. Flip images are the most basic, however they can produce the most dramatic effects. Lenticular effects: 3D Depth The illusion of depth and distance between elements from the foreground to background. 3D depth is created by following the theory of parallax. Our brain compares the different views from our right and left eyes creating a three-dimensional visual. Lenticular effects: Morph Lenticular morph effect gradually changes one image to another image. Although any two objects can be morphed, the technology works best when the two images are similar in shape and on a common background. Lenticular effects: Zoom Zooming is the effect of an image appearing to move closer or farther away in a series of animated positions. The effect works best when the background is common throughout all of the animated images, and has been designed with a looping of the image with no obvious start or finish. Lenticular effects: Motion/Video/Animation Motion/Video/Animation uses multiple frames of an action showing movement from its beginning to end. It is very much like watching a movie clip, but on a medium that requires no power. This effect is best optimized when the background remains constant throughout the sequence. Typically this requires the source to be animation, video or sequenced still images. What kind of lenticular printing services have inspired you? Please leave a comment below and share…...

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Lenticular Printing: Hue Got To See This!

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Lenticular Printing: Hue Got To See This!

Looking for a way to break through the clutter? Create an instant conversation? Nothing engages readers more than lenticular printing. Often thought as an expensive marketing piece, lenticular printing is now very affordable. Marketing pieces can now contain two or three different images which will flip when the card is rotated top-to-bottom. This technique is perfect for demonstrating before-and-after examples. Examples of lenticular printing effects are: flip, 3D, morph, zoom, motion and combination. Lenticular printing is a process of printing interlaced images onto a lens that will magnify the different images when viewed at different angles. Lenticular is a CMYK printing process, however the image is printed backwards (wrong-reading) on the opposite side of the lens. When the lens is viewed from the front, the image is right-reading. Lenticular prints can be printed on both sides using a laminating process. The back-side of the card is only available with conventional CMYK printing and is not lenticular. Not sure how to prepare your artwork for lenticular? HiDefColor is a lenticular printer and can create the entire piece from creative to finished happy client. In fact, use our experience and create a worry-free marketing campaign that is sure to pay a HUGE ROI. Want to see this dynamic marketing piece in your hands? Click here and provide me with your address and I will send you a sample for FREE! Sorry, available within United States only. What are some ways you can your lenticular technology in your marketing? Please leave a comment below…...

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How to Drive Traffic: Paid and Organic Search Working Together

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How to Drive Traffic: Paid and Organic Search Working Together

Quick Preface: The following is a guest post from Brenna Karbel. Brenna is a search professional and shares her vision on the benefits of conducting successful paid and organic search campaigns together. Enter Brenna Karbel There are many benefits that an advertiser would see when they combine both paid and organic search. Three ways PPC (pay per click) helps your organic search results, according to our friends at searchengineland: You can easily test landing pages, headlines, and templates You can get rapid feedback You can get immediate traffic on specific keywords     Testing Landing Pages, Headlines, and Templates PPC (pay per click) makes it possible to test landing pages, headlines and templates without hurting your organic traffic. When an advertiser can learn what is most effective and achieves better CTR (click through rate) and more conversions everyone wins. An advertiser not using PPC would be reluctant to using these types of tests in fear that they would damage the hard earned organic ratings. Feedback Advertisers using PPC can get immediate results on how keywords are performing. When an advertiser makes changes to ad text though analytics we can see exactly how the changes are performing. Gaining Immediate Traffic One frustration that many advertisers share is they want increased traffic for specific keywords. With PPC, advertisers are bidding for specific terms. The ability to appear in the search results in the top three positions is quicker to achieve using PPC.   Why Bid On My Branded Terms?   1) Brand Infringement/Protecting Your Space If you don’t bid on your terms – your competitors will. Look at 1-800-Flowers. If they weren’t bidding on their own brand, then two other ads would have taken up that ad space, according to our friends at searchenginewatch. 2) User Behavior Though many people may never click on paid search ads and only click organic, other people are the opposite, or situation based. The evolution of universal search is changing the SERP (search engine results page) into more of a menu. There are videos, tweets, paid search, organic search, local business ads, images, news, etc. With all these options, it’s critical that your brand is an option on this menu. Paid search is a guaranteed way to get placement. 3) Impact on Brand Awareness Many studies have demonstrated an increase in brand awareness when both paid and organic search listings appear together in top spots. Consumers think highly of brands that they see more frequently. They identify with traditional advertising methodology, the more times a consumer is exposed to the brand the better in any form, or medium. Google Conducted A Rigorous Study and Reported Some Surprising Results: A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned. (See image above) Specifically they found that 66 percent of ad clicks occurred without an associated organic result on...

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What is LAB Color Space?

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What is LAB Color Space?

  LAB color space is the engine that powers color management Video transcript: The LAB color model is a three axis color system and LAB colors are absolute, meaning that the color is exact. It’s what’s known as device independent; meaning that the LAB color space is the only way to communicate different colors across different devices. An object’s color is measured in LAB color with a spectrophotometer. 00:23 It is a three axis system. The first axis, the L-channel or Lightness, goes up and down the 3D color model and it consists of white to black – and all of your gray colors will be exactly right down the center. All neutral colors will be relatively in the center of this axis. 00:43 The A axis, goes from cyan color across to magenta/red color. And the B axis goes from blue to yellow. So within this area we’re going to plot visual or reproducible colors based on the gamut or the profile of the device we have. 01:05 So we’re going to turn on the sRGB color profile. Most monitors will display in sRGB and sRGB is preferred for any type of internet or web application. We’ll get this thing spinning here and you can see the volume of the colors that you can reproduce from this additive color model. Obviously since dealing with projecting light, they’re very bright colors and they’re very saturated. When to use LAB color space – Matching paint colors to printed media – Matching fabric colors in a catalog or website – Communicating your favorite Pantone color to another media form – LAB color space is the back-bone of all color management between devices in the color workflow   What questions do you have regarding LAB color mode? Please leave your comments below… (24 votes, average: 4.75 out of 5) Loading...  ...

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