Think Outside The Gamut: Where RGB meets CMYK

You Spoke, We Listened: Here’s Your Nedd!

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You Spoke, We Listened: Here’s Your Nedd!

I would like to say a huge thank you to everyone who participated in the Which Nedd contest! We were very happy with all the feedback and the amount of support you showed in making our decision. The vote was pretty one-sided, and we received compelling comments for both versions. With that said, here our the results: Thanks for your input! Special Thank You to Everyone Today we are launching the HiDefColor eCommerce printing website. As an important friend of mine, I invite...

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Cyber Print Week: Enjoy Our New eCommerce Print Site

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Cyber Print Week: Enjoy Our New eCommerce Print Site

“Practice what you preach” – Prov. Cliché:  You yourself should do the things you advise other people to do. It’s Finally Here! Yes! You asked for it, now you have it. Today we are launching the HiDefColor eCommerce printing website. All of the compelling printing techniques that you have been discovering here will now be available for you to purchase online. An educated client is the BEST client. Some of the products that will be available: Soft...

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Vote For Nedd!

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Vote For Nedd!

Please help us decide which Nedd will be our spokesperson for our new eCommerce printing site launching December 2. We can’t decide either, help us out! Read Nedd’s compelling story…   Vote For Nedd Now!   Which Nedd do you prefer: Fun-Nedd or...

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Marketers Guide To Tracking Print Campaigns: Google Analytics

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Marketers Guide To Tracking Print Campaigns: Google Analytics

Have you ever wondered how you could track the effectiveness of your print collateral? Sounds nearly impossible, however, there are ways to integrate your print collateral into your company’s analytics software to track effectiveness of print collateral. Now, that’s what you wanted to hear! QR codes and PURLs (personal URLs) are great for steering traffic to your domain, but what happens from there? You want the ability to see if that new traffic is converting...

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Unique Business Cards: Soft Touch UV Coating

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Unique Business Cards: Soft Touch UV Coating

Looking for unique business cards? You have to FEEL the soft touch UV coating that we are applying to our new business cards. People can’t keep their hands off these cards! Let’s talk about how these are produced and how to prepare files for soft touch UV coating. You will need to prepare two files for each side of the business card: one for the CMYK image and another file for the spot UV coating. The CMYK file will be the content of the image, while the spot UV...

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How These Cute Little Guys Are Effecting Your SEO

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How These Cute Little Guys Are Effecting Your SEO

Yes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with. Panda and Penquin are two of the larger algorithm changes that Google has recently applied to their search results. In essence, Panda is penalizing websites that display too many advertisements ‘above the fold’ and for ‘duplicating content’ across multiple domains. The algorithm uses artificial intelligence, learned from human...

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WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

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WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

You’re just starting to realize the power of lenticular printing, but did you know all the options you have for printing creative lenticular prints? Here are five lenticular printing effects:             Lenticular effects: Flip The simplest of all animation effects, it involves an image change, or flip, from one image to the next. A lenticular flip allows up to three separate images to be combined and viewed independently when viewed at...

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Lenticular Printing: Hue Got To See This!

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Lenticular Printing: Hue Got To See This!

Looking for a way to break through the clutter? Create an instant conversation? Nothing engages readers more than lenticular printing. Often thought as an expensive marketing piece, lenticular printing is now very affordable. Marketing pieces can now contain two or three different images which will flip when the card is rotated top-to-bottom. This technique is perfect for demonstrating before-and-after examples. Examples of lenticular printing effects are: flip, 3D, morph,...

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How to Drive Traffic: Paid and Organic Search Working Together

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How to Drive Traffic: Paid and Organic Search Working Together

Quick Preface: The following is a guest post from Brenna Karbel. Brenna is a search professional and shares her vision on the benefits of conducting successful paid and organic search campaigns together. Enter Brenna Karbel There are many benefits that an advertiser would see when they combine both paid and organic search. Three ways PPC (pay per click) helps your organic search results, according to our friends at searchengineland: You can easily test landing pages,...

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What is LAB Color Space?

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What is LAB Color Space?

  LAB color space is the engine that powers color management Video transcript: The LAB color model is a three axis color system and LAB colors are absolute, meaning that the color is exact. It’s what’s known as device independent; meaning that the LAB color space is the only way to communicate different colors across different devices. An object’s color is measured in LAB color with a spectrophotometer. 00:23 It is a three axis system. The first axis, the...

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