Think Outside The Gamut: Where SEO meets CMYK

Is Your Website Mobile-Friendly? Google Hopes So…

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Is Your Website Mobile-Friendly? Google Hopes So…

SHARE NOWGoogle’s focus has once more landed on its mobile-friendly website visitors. As of 2013, worldwide mobile phone internet penetration stood at 73%, and is predicted to achieve 90% by 2017. Mobile is now a primary entry to the web. In response to these rising tendencies, Google has shifted its business focus to the display screen in your pocket, or handbag, slightly more than the one on your desktop. Google announced after April 21, that it will be adding mobile friendly signals as a ranking factor in mobile search result listings. So, what are mobile friendly signals? Well, it’s not a cheeky grin from an iPhone 6, or a thumbs-up from a Samsung Nexus. When Google crawls a website, their robots search for indicators that a website is not utilizing Flash software. GoogleBots favor websites that provide readable textual content without the need to zoom. It’s about guaranteeing website content that adjusts to suit the scale of the mobile display screen. The user experience of a website are immensely vital, as the ability to tap on the right hyperlinks is a key indicator of a mobile friendly website. Google’s push towards mobile friendly signals as a ranking issue, is from ComScore information suggesting mobile accounting for 60% of time spent on digital in the United States. This is figure is fascinating as we uncover mobile app usage drives 52 per cent of digital engagement currently. Google already facilitates mobile app indexing in mobile search results. Through deep-linking capabilities, brands can now show mobile app content material to customers looking on Google. App indexing lends itself nicely to Google’s vision of ‘universal search’; The place to find movies, photographs, native pages and now apps can all be optimized to look in the SERP (search engine result pages). (1 votes, average: 5.00 out of 5) Loading...   SHARE...

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You Spoke, We Listened: Here’s Your Nedd!

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You Spoke, We Listened: Here’s Your Nedd!

SHARE NOWI would like to say a huge thank you to everyone who participated in the Which Nedd contest! We were very happy with all the feedback and the amount of support you showed in making our decision. The vote was pretty one-sided, and we received compelling comments for both versions. With that said, here our the results: Thanks for your input! Special Thank You to Everyone Today we are launching the HiDefColor eCommerce printing website. As an important friend of mine, I invite you to browse the site and please provide me your feedback. As a special thank you, enjoy this promotional code for 20% off during our Cyber Print Week special, now through December 11; unlimited code usage during this time. Coupon code: launch20 Special shout-out to the people at PollDaddy.com – I recommend this to anyone doing Digital Marketing. Thank you again to everyone and we’ll see you soon!       SHARE...

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Vote For Nedd!

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Vote For Nedd!

SHARE NOWPlease help us decide which Nedd will be our spokesperson for our new eCommerce printing site launching December 2. We can’t decide either, help us out! Read Nedd’s compelling story…   Vote For Nedd Now!   Which Nedd do you prefer: Fun-Nedd or Biz-Nedd? SHARE...

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Marketers Guide To Tracking Print Campaigns: Google Analytics

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Marketers Guide To Tracking Print Campaigns: Google Analytics

SHARE NOWHave you ever wondered how you could track the effectiveness of your print collateral? Sounds nearly impossible, however, there are ways to integrate your print collateral into your company’s analytics software to track effectiveness of print collateral. Now, that’s what you wanted to hear! QR codes and PURLs (personal URLs) are great for steering traffic to your domain, but what happens from there? You want the ability to see if that new traffic is converting into sales. Right? I know that would be my goal… Currently there is software available to printers to help track ROI on print. XMPie creates a nice package called Personal Effect Analytics. These software packages are expensive and I don’t see a printer investing in this because they can not charge this back to the client. All corporate marketing departments now have Digital Marketing Managers. The DMM already have very robust analytics software that monitors EVERYTHING. You wouldn’t believe the data that is tracked. Everything is tracked to a penny. That’s why the web is so awesome. This is why print is a bad idea in their minds. It’s throwing money out the window to them when they can simply create an Adwords campaign and watch conversions. If I were a print rep, I would buddy up with DMM and integrate my print work with their analytics software. This is done through Multi-Funnel Channels. By creating a unique directory (www.sample.com/multi), associated to each print piece, a cookie will be placed with the visitor when they arrive on this landing page. The visitor will be tracked until a conversion (sale) occurs. Visitor history data will analyze path length, time lag and top conversion paths. Now we have true data to analyze and see the value of print. This is known as Assisted Conversions. Stay tuned. I will be demonstrating exactly how to do Assisted Conversions in Google Analytics in the near future. If you want to know now, please feel free to drop me a note HERE and I can demo for you. As far as QR codes, they are an ‘extra step’ and it’s hard to get people to load an app and then scan. There are too many variables such as poor wifi service that can create a poor user experience. I just visited a printer last week that printed 100k cards with a QR code that didn’t work. They didn’t maintain the 4:1 pixel ratio for border when the code was placed in a solid black background. Guess who paid for the reprint???? Would tracking print collateral allow you to do more printing? Please leave a comment below…   SHARE...

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Unique Business Cards: Soft Touch UV Coating

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Unique Business Cards: Soft Touch UV Coating

SHARE NOWLooking for unique business cards? You should FEEL the mushy contact UV coating that we’re making use of to our new business playing cards. People cannot maintain their palms off these playing cards! Let’s speak about how these are produced and the right way to put together information for tender contact UV coating. You might want to put together two information for all sides of the business card: one for the CMYK picture and one other file for the spot UV coating. The CMYK file would be the content material of the picture, whereas the spot UV coating file will probably be made with 100% black in CMYK file. There can’t be some other colours contained in the spot UV coating file. Also, be sure there isn’t a different knowledge within the Okay (Black) channel, akin to highlights or smooth edges. Here is an instance of how this card was made with CMYK file and spot UV coating file:                 As you’ll be able to see, the spot UV file is made with alternatives full of 100% black. Be artistic with these choices. The extra intelligent use of spot UV makes the playing cards actually dramatic. Be cautious to not overuse the spot UV as a result of that may take away the texture of the tender contact coating on the stability of the cardboard. The greatest outcomes happen when utilizing spot UV coating sparingly for impression. Note: Be cautious to line-up information precisely. Drop me a word when you’ve got a query on methods to line-up these two information. As far as how the mushy contact UV playing cards are printed, they’re printed on 20 level inventory utilizing high-pigmented CMYK inks. The photographs are screened with 20 micron stochastic imagery, leading to steady tone pictures. Just like a photographic print! Here is the ultimate printed business card:   Want to print gentle contact UV? Drop me a line HERE and I’ll deal with your printing. How would you want to make use of this coating fashion? Please depart a remark under… Fashion Photography by Lians (2 votes, average: 5.00 out of 5) Loading...   SHARE...

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How These Cute Little Guys Are Effecting Your SEO

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How These Cute Little Guys Are Effecting Your SEO

SHARE NOWYes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with. Panda and Penquin are two of the larger algorithm changes that Google has recently applied to their search results. In essence, Panda is penalizing websites that display too many advertisements ‘above the fold’ and for ‘duplicating content’ across multiple domains. The algorithm uses artificial intelligence, learned from human behavior, to monitor high and low quality websites that build trust with visitors. The Penguin update is penalizing websites for over-optimization, or keyword stuffing and cloaking, amongst others. In the past, many websites have benefited from over-optimization, especially anchor text, by fooling the search algorithm with multiple use of keywords and cloaking. Cloaking occurs when a search engine spider is fooled or tricked by content that would not be served up to the user in their browser. Remember – You are Google’s customer and their goal is to provide you with the best experience possible while providing what you’re looking for quickly and easily. Always create great content that people will return to and recommend through social sharing. These algorithm updates have made ‘pay-per-click’ more beneficial than organic listings. Can you see where this is going???? Enjoy this… Published with permission from the WordStream Blog.   What effect will this have on your search marketing? Please leave your comment below…   SHARE...

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WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

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WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

SHARE NOWYou’re simply beginning to understand the facility of lenticular printing, however do you know all of the choices you have got for printing artistic lenticular prints? Here are 5 lenticular printing results:             Lenticular results: Flip The easiest of all animation results, it includes a picture change, or flip, from one picture to the subsequent. A lenticular flip permits as much as three separate pictures to be mixed and seen independently when seen at totally different angles whereas shifting the lenticular lens. Flip photographs are probably the most primary, nevertheless they will produce probably the most dramatic results. Lenticular results: 3D Depth The phantasm of depth and distance between parts from the foreground to background. 3D depth is created by following the idea of parallax. Our mind compares the totally different views from our proper and left eyes making a three-dimensional visible. Lenticular results: Morph Lenticular morph impact steadily modifications one picture to a different picture. Although any two objects may be morphed, the know-how works greatest when the 2 pictures are comparable in form and on a standard background. Lenticular results: Zoom Zooming is the impact of a picture showing to maneuver nearer or farther away in a collection of animated positions. The impact works greatest when the background is widespread all through all the animated photographs, and has been designed with a looping of the picture with no apparent begin or end. Lenticular results: Motion/Video/Animation Motion/Video/Animation makes use of a number of frames of an motion displaying motion from its starting to finish. It could be very very similar to watching a film clip, however on a medium that requires no energy. This impact is greatest optimized when the background stays fixed all through the sequence. Typically this requires the supply to be animation, video or sequenced nonetheless photographs. What sort of lenticular printing providers have impressed you? Please depart a remark under and share… (1 votes, average: 5.00 out of 5) Loading...   SHARE...

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Lenticular Printing: Hue Got To See This!

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Lenticular Printing: Hue Got To See This!

SHARE NOWLooking for a strategy to break via the muddle? Create an on the spot dialog? Nothing engages readers greater than lenticular printing. Often thought as an costly advertising piece, lenticular printing is now very reasonably priced. Marketing items can now include two or three totally different pictures which can flip when the cardboard is rotated top-to-bottom. This method is ideal for demonstrating before-and-after examples. Examples of lenticular printing results are: flip, 3D, morph, zoom, movement and mixture. Lenticular printing is a means of printing interlaced pictures onto a lens that may enlarge the totally different photographs when seen at totally different angles. Lenticular is a CMYK printing course of, nevertheless the picture is printed backwards (wrong-reading) on the other aspect of the lens. When the lens is seen from the entrance, the picture is right-reading. Lenticular prints might be printed on each side utilizing a laminating course of. The back-side of the cardboard is simply out there with typical CMYK printing and isn’t lenticular. Not positive methods to put together your paintings for lenticular? HiDefColor is a lenticular printer and may create the complete piece from artistic to completed glad shopper. In reality, use our expertise and create a worry-free advertising marketing campaign that’s positive to pay a HUGE ROI. Want to see this dynamic advertising piece in your arms? Click right here and supply me together with your tackle and I’ll ship you a pattern for FREE! Sorry, out there inside United States solely. What are some methods you possibly can your lenticular know-how in your advertising? Please depart a remark under… (1 votes, average: 5.00 out of 5) Loading...   SHARE...

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How to Drive Traffic: Paid and Organic Search Working Together

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How to Drive Traffic: Paid and Organic Search Working Together

SHARE NOWQuick Preface: The following is a guest post from Brenna Karbel. Brenna is a search professional and shares her vision on the benefits of conducting successful paid and organic search campaigns together. Enter Brenna Karbel There are many benefits that an advertiser would see when they combine both paid and organic search. Three ways PPC (pay per click) helps your organic search results, according to our friends at searchengineland: You can easily test landing pages, headlines, and templates You can get rapid feedback You can get immediate traffic on specific keywords     Testing Landing Pages, Headlines, and Templates PPC (pay per click) makes it possible to test landing pages, headlines and templates without hurting your organic traffic. When an advertiser can learn what is most effective and achieves better CTR (click through rate) and more conversions everyone wins. An advertiser not using PPC would be reluctant to using these types of tests in fear that they would damage the hard earned organic ratings. Feedback Advertisers using PPC can get immediate results on how keywords are performing. When an advertiser makes changes to ad text though analytics we can see exactly how the changes are performing. Gaining Immediate Traffic One frustration that many advertisers share is they want increased traffic for specific keywords. With PPC, advertisers are bidding for specific terms. The ability to appear in the search results in the top three positions is quicker to achieve using PPC.   Why Bid On My Branded Terms?   1) Brand Infringement/Protecting Your Space If you don’t bid on your terms – your competitors will. Look at 1-800-Flowers. If they weren’t bidding on their own brand, then two other ads would have taken up that ad space, according to our friends at searchenginewatch. 2) User Behavior Though many people may never click on paid search ads and only click organic, other people are the opposite, or situation based. The evolution of universal search is changing the SERP (search engine results page) into more of a menu. There are videos, tweets, paid search, organic search, local business ads, images, news, etc. With all these options, it’s critical that your brand is an option on this menu. Paid search is a guaranteed way to get placement. 3) Impact on Brand Awareness Many studies have demonstrated an increase in brand awareness when both paid and organic search listings appear together in top spots. Consumers think highly of brands that they see more frequently. They identify with traditional advertising methodology, the more times a consumer is exposed to the brand the better in any form, or medium. Google Conducted A Rigorous Study and Reported Some Surprising Results: A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned. (See image above) Specifically they found that 66 percent of ad clicks occurred without an associated organic result...

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What is LAB Color Space?

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What is LAB Color Space?

SHARE NOW  LAB color space is the engine that powers color management Video transcript: The LAB color model is a three axis color system and LAB colors are absolute, meaning that the color is exact. It’s what’s known as device independent; meaning that the LAB color space is the only way to communicate different colors across different devices. An object’s color is measured in LAB color with a spectrophotometer. 00:23 It is a three axis system. The first axis, the L-channel or Lightness, goes up and down the 3D color model and it consists of white to black – and all of your gray colors will be exactly right down the center. All neutral colors will be relatively in the center of this axis. 00:43 The A axis, goes from cyan color across to magenta/red color. And the B axis goes from blue to yellow. So within this area we’re going to plot visual or reproducible colors based on the gamut or the profile of the device we have. 01:05 So we’re going to turn on the sRGB color profile. Most monitors will display in sRGB and sRGB is preferred for any type of internet or web application. We’ll get this thing spinning here and you can see the volume of the colors that you can reproduce from this additive color model. Obviously since dealing with projecting light, they’re very bright colors and they’re very saturated. When to use LAB color space – Matching paint colors to printed media – Matching fabric colors in a catalog or website – Communicating your favorite Pantone color to another media form – LAB color space is the back-bone of all color management between devices in the color workflow   What questions do you have regarding LAB color mode? Please leave your comments below… (25 votes, average: 4.76 out of 5) Loading...     SHARE...

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