Think Outside The Gamut: Where RGB meets CMYK

Make Your Images Hi-Def: Free Photoshop Action Script

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Make Your Images Hi-Def: Free Photoshop Action Script

Needless to say, I love sports and ESPN. I am a big fan of ESPN.com and visit it almost everyday. I have always been fascinated by their photography and it got me thinking- hmmm Photoshop action script – about how they process images for the website. The photos jump off the screen and far exceed the color quality of rival sites. My subconscious always directs me back… So it got me thinking and you’re going to like what i have to share with you! I went ahead and scripted a Photoshop action script that will turn your good photos to great photos. I combined some of my favorite adjustments for you in one simple action in Photoshop. All you need to do is press ‘play’ and it’s all done automatically. Always process copies of your images in case you are not completely happy with the results and make another effort with compensations. Installing the Photoshop action script is easy. From inside Photoshop, go to Window/Actions to open the Actions window. In the upper right corner, pull down the drop-down menu and select Load Actions and select the HiDef3 color Photoshop action script. Click the Play button and presto, you’re image is done and ready for placement. The resulting image is in Adobe RGB and ready to be imported into Adobe InDesign. Yes, the image is in RGB, however you do not need to convert your images to CMYK. Watch this RGB to CMYK tutorial and automatically convert all your images to CMYK upon exporting press-ready PDF. A remarkable workflow that will save you a tremendous amount of time and improve your color quality on press. Drop me a note HERE and I will personally send you the HiDefColor Action Script. Or, if you’re in the market for printing, drop me a note and I will help you get the CMYK color you want in your next print project! Please post your feedback below in comments… Transcript of Video Hi. This is Rick Rys from HiDefColor.com Today’s tutorial is going be a quick instructional video on using the new Hi Def 3 action scripts within Photoshop to automate your image processing. 00:17 Inside Photoshop CS go under the window and select actions. In the actions window you want to select load actions and navigate to where you downloaded your Hi Def 3 Photoshop action script file. 00:35 Mine here is on the desktop, select the file, click open, and now the actions are ready to be used. So from here we’re going to open a couple of files. 01:02 Now with this action script, this action script will automatically assign Adobe 98 RGB color profile to your images. The Adobe RGB color profile is a much larger color gamut so your colors will be much more vibrant. I do not recommend using this for portrait photography. Use the sRGB color profile...

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Installing Printer Profiles (MAC): Where Do These Files Go?

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Installing Printer Profiles (MAC): Where Do These Files Go?

Today’s VIDEO will explain installing printer profiles so they will load correctly into Adobe Photoshop. Take the first step in discovering how to soft-proof your CMYK images in your display or get the best CMYK conversions. BTW, this all starts with a calibrated monitor. You’re on your way to a color managed workflow! Is soft proofing a useful process for you? Please leave your comments below… Transcript of Video Hi. This is Rick Rys from HiDefColor.com. 00:05 Today we’re going to demonstrate installing printer profiles into Adobe Photoshop. Now, I have already downloaded a zip file containing the three color printer profiles – ICC printer profiles – and we’re going to unzip and open up the folder. Inside the folder, you will see the three color printer profiles, the GRACoL and SWOP coated printer profiles. 00:28 And from here we’re going to open a new window into the finder and go into the Macintosh hard drive. We’re simply going to follow a path from Macintosh hard drive, to Library, to ColorSync, to Profiles, and importantly, the Recommended folder of profiles 00:49 which will make any ICC aware compliant program will recognize the profile. From here, we’re going to select our three printer profiles and we’re going to drag them into the Recommended folder. 01:03 From here we can simply close are windows and boot up Adobe Photoshop. And once were booting up from scratch, Photoshop will recognize the printer profiles files and load them accordingly. 01:18 So we’re going to go ahead and open an image, use our embedded profile, and just simply go under the proof set up under custom, and then we pull down the window and now we can see our individual profiles are now inside Photoshop and we can do our soft proofing. 01:35 Look for upcoming tutorial on soft proofing in Adobe Photoshop. 01:40 Until next time, take care and have a good day...

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Gamut! That’s Not My Color: Mac Monitor Calibration Made Easy

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Gamut! That’s Not My Color: Mac Monitor Calibration Made Easy

I can’t stress enough how important it is to calibrate your monitor properly. If a picture is worth a thousand words, now you know what those words are telling you. Watch how to calibrate a monitor using i1Profiler software along with the i1Pro2 spectrophotometer on your Mac OSX. Select the proper white point (color temperature) of your display. Adjust settings for proper luminance (brightness) that will match your prints or press sheets to your screen display. Mount the i1Pro2 to the monitor and run the color control patches. The i1Profiler software will read the known color values and create an accurate ICC profile of your monitor/display and store the new calibrated profile in your system. Note: Once your monitor is properly calibrated, use the FREE Photoshop Hi-Def Color Action script and watch your images jump off the screen and on paper! Take the first step in matching your screen to print on your Mac OSX. Do you have challenges matching your prints to your display? Please leave a comment below… Transcript of Video This is Rick Rys from HiDefColor.com. Today we’re going to go through the process of calibrating your monitor using the i1Profiler software suite and the i1Pro2 spectrophotometer from XRite. Once you’re inside i1Profiler, we’re going to click the Display Profiling box, and we’re going to take it into the Settings mode. In here, we’re going to select our display, which is our color LCD, and pick our white point of our monitor. [0:30] We have multiple options here. I suggest that you go with the D65, which is 6,500 Kelvin temperature. Our luminance, we want to set this to 100 candelas per square meter. This will simulate more of the process or the environment looking at your printed material. Most monitors are too bright, causing your prints to come out too dark when your monitor calibration is incorrect . [0:56] From here, we’re going to leave the ambient lights mark control sensor off. We’re going to click the Next button. [1:06] From here, we’re going to calibrate the i1Pro2 spectrophotometer. I’ve placed the spectrophotometer on the white point balance point, the calibration target, and I’ll simply hit the Calibrate button. [1:21] From here, the spectrophotometer will be referencing a known white point that is neutral. That will balance out the sensors inside the spectrophotometer. [1:34] From here, we’re ready to start the process. At this point, we’re going to leave our Automatic Display control checked. The Adjust Brightness/Contrast and RGB Gains…we don’t want to mess with this button right here. [1:49] Here’s our different color patches that we’re going to be displaying on the screen, which will be read by the spectrophotometer. We’re going to start the measurement process. At this point, I’m going to hang the spectrophotometer onto the monitor to begin the calibration process. The device is now connected to the display. I’ll hit the...

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Why You Need Google Search Results (SEO) Now

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Why You Need Google Search Results (SEO) Now

We are just at the tip of the iceberg of what Google can do for your business; are you in the game? The marketing paradigm is changing right before are eyes. The old way of doing business is changing FAST. The Internet has changed the business world. Marketers have used ‘interruption-based’ techniques (advertising, cold-calls, trade shows, and direct mail) to push out their message far and wide in hopes that it will attract a few qualified leads. This approach is becoming less and less effective. Stop throwing cash at these methods because your perspective clients have thrown up barriers to block these methods. Clients are getting better at filtering out interruption based messages: caller ID, SPAM filters, DVR-TV, satellite radio, and do-not-call registries. Think about how your conventional/interruption based sales method is costing you money: travel expenses, phone expenses, entertainment expenses and most importantly, time. The Internet presents a quick and easy way for clients to do their homework, conduct research and make buying decisions online. Marketing is moving away from an interruption based approach into a permission based approached. Think about it, we are bombarded with marketers throughout the day and we go to great lengths to thwart their efforts. How often do you pick-up your phone when it rings? Today your clients are going online to start their purchasing process. Studies show that 83% of B2B (business to business) buyers start in Google, while another 15% say they sometimes Google potential vendors. These are staggering numbers if you do not have a presence on the Internet. In order to remain competitive, businesses need to utilize permission based marketing techniques to get found by prospective clients when they are searching for your services. SEO (search engine optimization) is the answer. How Google Search Results Work There are two kinds of search results in Google: paid (PPC) results and organic (free) results. Search results are based on keywords the user is searching for. Paid results appear on the right-hand side column of search results and listings are in order of how much is bid for a particular keyword. These are known as pay-per-click (PPC), where you pay each time someone clicks on your advertisement. The PPC click rate is determined by the competitiveness of the keyword. Examples of keywords would be: asphalt paving, kitchen cabinets, brick pavers, etc… Organic search results appear on the left-hand side of search results. Organic results are ranked by search engines according to relevance to keywords. Relevance is calculated by criteria such as: density of keyword match, how the website was built, and the number of websites that link into that website, amongst many other factors that play a role. The Google search algorithm uses over 200 different criteria to rank organic search results. Getting ranked high in organic search results is much better because it is FREE and studies show that users click...

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VIDEO: Difference Between sRGB and Adobe RGB Color Gamuts Explained

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VIDEO: Difference Between sRGB and Adobe RGB Color Gamuts Explained

Have you wondered what the difference between sRGB and Adobe RGB profiles? There both RGB aren’t they? Yes, they are both RGB, but they are completely different in color appearance. It’s interesting to note that the same RGB color values will display completely different colors on your monitor. As a general rule, I will use sRGB for anything that has skin tones or the image contains a softer mood. I use Adobe RGB for landscape, food, architecture and any other natural setting where I want maximum color. Watch and listen to the differences explained in 3D wire frame of the color volume for each profile. By using Adobe RGB you will obtain much richer color on press when printed on coated stock. Questions? Leave your comments below… Transcript of Video Today we’re going to explain the differences between the two common RGB color profiles, sRGB and Adobe RGB. Right now you’re looking at 3-dimensional wire frame of the sRGB color profile. [00:18] If we take a look from the top down, along the bottom you’ll see an outline in two dimensions of the size of the color gamut. [00:30] Within Color Think, we can quantify the number of colors in the gamut. You’ll notice here that the gamut volume is approximately nine hundred thousand different colors. A very big color profile. [00:45] sRGB is known as the lowest common denominator so depending on whether you have a high-end Eizo monitor or low-cost Dell monitor, whatever it happens to be, it kind of dummifies the color so that the color looks consistent on each of those devices. [0:01:00] Now when we move up into the Adobe color profile, (going to turn on here) notice along the bottom that it’s gotten much larger and you can see all along the bottom here, especially in the cyan and the green, that it’s pretty much proportional in that you can see its much larger. [0:01:20] What I’m going to do here is I’m going to turn up the opacity and you’ll notice that the Adobe RGB color profile will pretty much encompass the entire sRGB profile. And notice how much larger it is now. And to give you an idea as far as to quantify the colors within Adobe RGB, we’re looking at 1.3 million colors. Almost forty five percent more colors them which you’re going to get with sRGB. [0:01:50] Now how does this apply within Photoshop working with your images? I’m going to boot-up Photoshop and hide the background. And you’ll get an idea when I bring in an image here, the image looks really good. [0:02:08] This is shot outdoors and we’re going to assign our profile. You’ll notice right now that we are in the sRGB color space and the image looks very good. If we toggle into the Adobe RGB color space, notice what happens with the color. [0:02:28]...

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The Real Personal Computer

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The Real Personal Computer

The year was 1981 and IBM just launched the 5150 Personal Computer. The 5150 started the personal computer revolution, but it took time to spread from the early adopters. It started with small businesses and built momentum when the Apple Macintosh was introduced in 1984. It wasn’t until the mid-1990’s, when the internet was made public, that made the personal computer popular to the average consumer. While this was all happening, we witnessed the revolution of the cellular phone. The cellular phone started as a large briefcase bag that you had to carry around with you or leave inside your car. They morphed into large cordless ‘bricks’ which look really funny these days. Which brings us to today. These devices, that we cannot get away from, are tethered to our bodies and have become indispensable to our daily lives. Our cell phones are not telephones, they are our new personal computer. Smart phones are powerful computers that allow us to make phone calls through the internet using a technology called voice-over-internet-protocol (VOIP). They not only allow us to communicate via voice, but also allow access to text messaging (SMS), email, video calling, social media apps, photos and browsing the internet. People claim that if they leave their home without their wallet they will continue driving, while they will return home to grab their cell phone. As social media, games and apps build even more momentum, people will be even more attached to their phones. Near Field Communication (NFC) technology is now being built into new smart phones. NFC will allow us to start our cars, make purchases and allow for customized content. Near field communication is a sensor/chip inside a phone that uses a customized short-range frequency that is dedicated exclusively to your device. We have been using this technology for many years with devices such as keyless office entry or ‘speed-pass’ payment methods. This technology is now being built into smart phones for your convenience. Think about this: wallet, keys, phone; two of them are going away – pick one. One note to keep your eye on, cell phone service providers are now charging data usage by your usage in kilobytes. For those of you that are not aware, or have unlimited data plans, each time you visit a website on your smart phone, you are downloading the html code/data of that site through your phone’s internet browser. This data that you download is being tracked by your service provider and you will be charged based on the amount of data that you are downloading. I don’t like this trend and we need to support service providers that allow unlimited data plans. If all the service providers switch away from unlimited data plans, we, the consumer, will pay significantly with higher cell phone bills. Doesn’t that sound like the beginning of internet browsing with the old ‘dial-up’ connections? Furthermore,...

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Determining ROI on Print Marketing Material

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Determining ROI on Print Marketing Material

I’ve been researching QR codes for the last six months and I have come to conclusion about how they can benefit you in your marketing efforts. QR codes, short for quick response, are gaining popularity at a fast rate and that’s beneficial to all of us in the marketing business. QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software. Studies show that by 2012, shipments of smart phones will exceed personal computers and all phones will be data-capable. What does this mean? It means you need to have a presence in mobile marketing right now and QR codes are the link between offline marketing and online marketing. By placing QR codes on your printed marketing material, you now have an effective way of determining the ROI of your print marketing campaign. There are many clever uses of QR codes in print. The main take-away of using these 2-D codes is that once they are scanned from a cell phone, they will direct the user to a landing page where they are prompted with a special offer or call-to-action. By creating effective landing pages, the visitor is now engaged with your product or service and is converted from a visitor to a lead and is now within your sales funnel. It’s imperative that you have a mobile version of your website for your landing pages. You want to make sure that the visitor has a pleasant experience and embraces the new technology; it will boost the engagement with your brand. Here’s the ROI: the landing pages with be tracked with your web analytics account. You will have first hand statistics on how effective these codes have reached out to prospects and have converted into leads for your salesforce. In return, you have built an initial experience with a prospective client and have built a foundation that you are an expert in your field. By simply adding QR’s to your print marketing material, you are extending a form of engagement with your prospects with minimal investment. What are your plans with QR codes in your print marketing?...

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Free Color Correction Will Make You Hungry

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Free Color Correction Will Make You Hungry

As an introduction to HiDefColor.com, I am offering free color correction services to trigger emotional responses to your print/web marketing production. Drop me a note to take advantage of this free color service and improve your marketing effectiveness. For a visual comparison: Which dish would you...

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10 Google Search Tips You May Not Know

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10 Google Search Tips You May Not Know

There is no question Google has changed our lives and especially how business is conducted today. Every business has a goal to be listed on the first page of a Google search. Granted every company can not obtain these results, but choosing the appropriate keywords, more importantly long-tail keywords, can level the playing field for smaller companies to compete with the big boys. With the explosion of mobile marketing about to happen, the ability to utilize Google is paramount to success. Unless you are a tech-head, you may be using Google in its simplest form. You may make a query with a few words and keep searching until you find exactly what you’re looking for. I will share with you these tips to save you time and narrow down exactly what you want.   Be Specific: use double quotes [“UV soft touch coating“] to narrow down results Exclude Words: use minus sign directly in front of keyword you want removed from search results [soft touch coating -plastic] Avoid “stop” words: do not use the words ‘the,’ ‘a,’ ‘for,’ ‘it,’ and ‘on’ and other articles. They will throw off search results as they are found within longer words and have little relevance to keywords. Enlarge picture above for demonstration. Search within a specific site: use the ‘site:’ to search a specific site. [brochures site:hidefcolor.com] Specific File Formats: use ‘filetype:’ to search for documents with a specific file format. [“online printing” filetype:pdf] Phone Listing: don’t recognize incoming phone call? Use ‘phonebook:’ to look up phone number. [phonebook:800-555-1212] Numeric Ranges: use ‘..’ between two numbers to get range of data between the two numbers. [United States President 1920..1930] Word Definition: use ‘define:’ to get definition of words. [define:paradox] Synonyms and Similar Words: use ‘~’ directly in front of words that you want similar results for. This OR That: use the ‘OR’ operator to match one or more terms. The ‘OR’ operator must be capitalized. [online printing OR lithography]   With the seamless transition of phones, tablets and computers, the significance of successful searching will be a key ingredient in building your business. Smartphones are computers opening up a significant opportunity to marketers to get found online. Mobile marketing is a perfect opportunity to develop leads by providing quick, precise information on what they’re searching. Understanding how search engines work is paramount to getting found in search results. What are your favorite Google search tips?...

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VIDEO: 3D Printing May Solve Organ Donor Crisis

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VIDEO: 3D Printing May Solve Organ Donor Crisis

  Where will printing take us next? The future of print is brighter than some may think. 3D Printing is a new and exciting development in the world of inkjet technology. It works on the premise of printing 3D models layer by layer; akin to layer cake. In the case of creating human organs, the sequence of layers is derived from MRI scans ensuring the exact dimensions of the replacement organ. The human cells are harvested form the recipient and stored in an ‘oven’ that replicates the environment of the human body, from temperature to oxygen levels. The living cells are then ‘printed’ with the data from the MRI scan. Instead of printing with ink, the printer is printing with human cells. Truly fascinating! So the question needs to be asked, can we grow organs instead of transplanting them? Surgeon Anthony Atala demonstrates an experimental process where organ donor replacement may be on the way of being solved. His customized 3D printer demonstrates the production of a human kidney. It is noted that this technology is in its early infancy, but one cannot think of the potential of true human heroes and their passion for helping others. Forward to 7:18 for printing demonstration Could this technology have helped one of your loved...

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