Unique Business Cards: Soft Touch UV Coating

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Unique Business Cards: Soft Touch UV Coating

Looking for unique business cards? You have to FEEL the soft touch UV coating that we are applying to our new business cards. People can’t keep their hands off these cards! Let’s talk about how these are produced and how to prepare files for soft touch UV coating. You will need to prepare two files for each side of the business card: one for the CMYK image and another file for the spot UV coating. The CMYK file will be the content of the image, while the spot UV coating file will be made with 100% black in CMYK file. There cannot be any other colors inside the spot UV coating file. Also, make sure there is no other data in the K (Black) channel, such as highlights or soft edges. Here is an example of how this card was made with CMYK file and spot UV coating file:                 As you can see, the spot UV file is made with selections filled with 100% black. Be creative with these selections. The more clever use of spot UV makes the cards really dramatic. Be careful not to overuse the spot UV because that will take away the feel of the soft touch coating on the balance of the card. The best results occur when using spot UV coating sparingly for impact. Note: Be careful to line-up files exactly. Drop me a note if you have a question on how to line-up these two files. As far as how the soft touch UV cards are printed, they are printed on 20 point stock using high-pigmented CMYK inks. The images are screened with 20 micron stochastic imagery, resulting in continuous tone images. Just like a photographic print! Here is the final printed business card:   Want to print soft touch UV? Drop me a line HERE and I will take care of your printing. How would you like to use this coating style? Please leave a comment below… Fashion Photography by Lians...

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UV Soft Touch Coating – Alternative to Touché Paper

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UV Soft Touch Coating – Alternative to Touché Paper

There’s no question soft touch ‘fiber’ paper stocks are very unique and create the sensation of feel to your design. However, they have production drawbacks with buying even cartons from paper mill and the effect of paper color when printing CMYK inks. A less expensive alternative is coating your next print project with UV Soft Touch coating. UV Soft Touch coating is applied inline in the coating unit and is not a varnish. Varnish is a form of coating but it is applied in a printing unit, not a coating unit. Varnish will use a valuable printing unit on press and be more expensive. UV Soft Touch coating is also ‘cured’ inline on press by ultraviolet (UV) energy. The difference between aqueous Soft Touch coating and UV Soft Touch coating is UV Soft Touch has higher rub resistance, no streaking in coating and softer feel due to thicker coating layer. Applications for using UV Soft Touch coating include: unique business cards, postcards, rack cards, flyers, greeting cards and presentation folders. When using UV Soft Touch coating there are a few design thoughts to keep in mind. Number 1, Soft Touch coating has a matte finish and will flatten out color and contrast. Use a larger shadow dot when possible to help compensate. Number 2, if you have a particular Touché color stock in mind, you can create that unique background color in CMYK and use Soft Touch coating to re-create the look of the original Touché paper stock. Most importantly, number 3, there is no need to cross your fingers that the printing process is going to work. No special meetings required to read over the ‘printing tips’ with your printer that the ink will adhere to the stock surface on ‘fiber’ paper stocks. We run Soft Touch coating all day long on 20 point business cards with no issues. Even better, combine soft touch with spot UV coating for a special effects. Here is an example of combining soft touch and UV and how the files were made:                 Have you used Soft Touch coating? What was your experience with Soft Touch coating? Please leave your comments below…...

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UV Soft Touch Coating and Spot Gloss UV Coating

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UV Soft Touch Coating and Spot Gloss UV Coating

Soft Touch aqueous has been a huge hit in the Design community, but wait till you feel UV Soft Touch coating! By applying Soft Touch coating and curing with UV (ultraviolet) energy, a more durable Soft Touch sensory effect is achieved. The result from curing Soft Touch coating with UV energy is no streaking, higher scuff resistance and a more velvet sensation. UV Soft Touch coating is a great way to create that special experience to your design initiative and make your design more innovative. Fabrics, fruit, product simulations and flooring designs are perfect for UV Soft Touch. Spot Gloss UV coating is a perfect way to demonstrate very high contrasts differences in your design. Spot Gloss UV coating is applied similar to varnish only that the coating is ‘cured’ by UV (ultraviolet) energy. UV energy is a small portion of the electromagnetic spectrum that is not visible to the human eye. We really don’t need to get into that conversation, we just know it looks really cool when it’s applied to great color!! Applying UV Soft Touch coating can be challenging for a commercial printer. UV Soft Touch coating is a two part mixture. A commercial printer will have issues running UV Soft Touch coating on an irregular schedule basis. Between filling up the minimum amount in the coating unit (usually 5 gallons) and keeping the two part mixture agitated consistently, the coating will streak and cause other quality concerns. These issues are why commercial printers will have to schedule Soft Touch coating runs  spread out over many days and charging the client for ordering minimum amounts to fill the coating unit. Get your ideas rolling now on how you can take advantage of these new coating techniques and create the sensation of feel to your design…. UV Soft Touch coating is a great alternative to printing on expensive touché paper stocks that are in high demand, but not too many can fit into their printing budgets. Have you felt UV soft touch or spot gloss UV before? Please leave your comments below…...

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