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I have been asked the question many times before: why does my photography/image look so flat when i convert RGB to CMYK color? Well, the answer is science. RGB is additive color theory. Red, green and blue light when combined produce white light. When red, green and blue light are turned off, there is no color therefore resulting in black. This is how your monitor and television function. CMYK is subtractive color theory. Cyan, magenta and yellow ink act as filters to absorb and reflect light that is reflected off paper. When light reflects...read more
There is no such thing as a universal CMYK. The fact that an image is in CMYK does not mean the color will be correct for a printing press. CMYK is a ‘device dependent’ color space, meaning that the CMYK data will print differently from one CMYK device to another. Every CMYK device has it’s own color profile. Knowing which CMYK color profile to convert to from RGB is very important to the success of color quality. A CMYK printer profile is the characteristic or behavior of a printing condition or process. Today we will...read more
HiDefColor is proud to be part of G7 Master Printer network! The G7 Master Printer Certification is a qualification program that identifies printing companies that have been trained to print to G7 Neutral Print Density Curves ensuring gray balance across the tonal range. The advantage to facilitating a G7 workflow guarantees print buyer expectations of the closest color match from proof to press and across other methods of printing from offset to digital to large format products. Although all methods of printing (offset, digital, large...read more
I was asked the other day about producing a calendar for the new year. The unique challenge with this project was that it wasn’t a typical template calendar and that its design involves fashion photography that crosses over the spine onto the page beneath. Large images that cross over the spine/gutter in the binding process are known as a ‘gutter jump’ or ‘crossover’. This design is used frequently in the magazine and book publishing business, but it may be relatively unknown to most graphic designers or...read more
You’ve seen them everywhere: electronics stores, newspapers, Facebook pages, music promotions, real estate signs, billboards and many other locations. Those funny looking black and white squares that look like something from the future. Well, the latter is now reality. Those funny looking square barcodes are called QR codes. QR stands for ‘quick response’ and they will revolutionize how marketers convert prospects into customers. QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and...read more
Stochastic printing process ability to produce a larger CMYK color gamut is one of the best secrets to producing high quality color on press. Conventional halftones, often referred to as AM screens (amplitude modulated), distribute ink over a grid of dots that increase in size for darker tones. Throughout the tone scale, the frequency of dots remains the same, but the size or amplitude increases. The ink and water requirements vary greatly throughout the tonal range, causing a basic lithographic instability for which there are no on press...read more
So now that you know how to make money with QR Codes, what’s next? QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software. There are many options to integrate QR Codes into your next design of print collateral. When QR Codes are scanned with QR reader software (through smart phones/mobile devices) recipients are taken to custom landing pages or other call-to-action options. Let’s begin with the six basic types of QR Codes: URL – encode URL...read more
We’ve all been talking about cross-media publishing for the last fifteen years or so. I know it’s been on my radar for a long time. Finally, there really is a great form of cross-media publishing that really is quite simple and very effective to your marketing strategies. The answer: QR Codes. QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software. QR stands for ‘quick response’ and is a clever way of engaging your prospects through...read more
Is this the trend of where printing is going or gone? BTW, the iPad comes with the car. What do you think? Please leave your comments below…read more
How many times have you sat in those marketing meetings trying to think of a clever, unique way of creating marketing pieces? A new innovative and inexpensive printing method is digital dimensional printing. Digital dimensional printing is a raised, high gloss, spot coating that creates an additional sensory feel to your marketing pieces. This raised or 3-D effect helps your communications stand out in a crowded marketplace. Images and photographs that look like they have a textural feel are perfect images to start with since the reader will...read more