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Printing

WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

You’re just starting to realize the power of lenticular printing, but did you know all the options you have for printing creative lenticular prints?

Here are five lenticular printing effects:

Fall color change with lenticular printing
By flipping the card front-to-back, the leaves change color to further emphasize the marketing message.

 

 

 

 

 

 

Lenticular effects: Flip

The simplest of all animation effects, it involves an image change, or flip, from one image to the next. A lenticular flip allows up to three separate images to be combined and viewed independently when viewed at different angles while moving the lenticular lens. Flip images are the most basic, however they can produce the most dramatic effects.

Lenticular effects: 3D Depth

The illusion of depth and distance between elements from the foreground to background. 3D depth is created by following the theory of parallax. Our brain compares the different views from our right and left eyes creating a three-dimensional visual.

Lenticular effects: Morph

Lenticular morph effect gradually changes one image to another image. Although any two objects can be morphed, the technology works best when the two images are similar in shape and on a common background.

Lenticular effects: Zoom

Zooming is the effect of an image appearing to move closer or farther away in a series of animated positions. The effect works best when the background is common throughout all of the animated images, and has been designed with a looping of the image with no obvious start or finish.

Lenticular effects: Motion/Video/Animation

Motion/Video/Animation uses multiple frames of an action showing movement from its beginning to end. It is very much like watching a movie clip, but on a medium that requires no power. This effect is best optimized when the background remains constant throughout the sequence. Typically this requires the source to be animation, video or sequenced still images.

What kind of ideas has lenticular printing inspired with you? Please leave a comment below and share…

 

Categories
Blog Featured Article Printing

Lenticular Printing: Hue Got To See This!

Lenticular printing showing the changing fall colors
By flipping the card front-to-back, the leaves change color to further emphasize the marketing message.

Looking for a way to break through the clutter? Create an instant conversation?

Nothing engages readers more than lenticular printing. Often thought as an expensive marketing piece, lenticular printing is now very affordable.

Marketing pieces can now contain two or three different images which will flip when the card is rotated top-to-bottom. This technique is perfect for demonstrating before-and-after examples. Examples of lenticular printing effects are: flip, 3D, morph, zoom, motion and combination.

Lenticular printing is a process of printing interlaced images onto a lens that will magnify the different images when viewed at different angles. Lenticular is a CMYK printing process, however the image is printed backwards (wrong-reading) on the opposite side of the lens. When the lens is viewed from the front, the image is right-reading. Lenticular prints can be printed on both sides using a laminating process. The back-side of the card is only available with conventional CMYK printing and is not lenticular.

Not sure how to prepare your artwork for lenticular? HiDefColor can create the entire piece from creative to finished happy client. In fact, use our experience and create a worry-free marketing campaign that is sure to pay a HUGE ROI.

Want to see this dynamic marketing piece in your hands? Click here and provide me with your address and I will send you a sample for FREE! Sorry, available within United States only.

What are some ways you can your lenticular technology in your marketing? Please leave a comment below…

 

Categories
SEO

How to Drive Traffic: Paid and Organic Search Working Together

Quick Preface: The following is a guest post from Brenna Karbel. Brenna is a search professional and shares her vision on the benefits of conducting successful paid and organic search campaigns together.

Enter Brenna Karbel

There are many benefits that an advertiser would see when they combine both paid and organic search.

Three ways PPC (pay per click) helps your organic search results, according to our friends at searchengineland:

  • You can easily test landing pages, headlines, and templates
  • You can get rapid feedback
  • You can get immediate traffic on specific keywords

 

Google SERP showing paid and organic search results
Here is an example of effective organic and paid search results used together. Notice the green search result also listed in the Ads. This serves as a second ‘Vote’ to the visitor and increases click-through rates (CTR). Click to enlarge.

 

Testing Landing Pages, Headlines, and Templates

PPC (pay per click) makes it possible to test landing pages, headlines and templates without hurting your organic traffic. When an advertiser can learn what is most effective and achieves better CTR (click through rate) and more conversions everyone wins. An advertiser not using PPC would be reluctant to using these types of tests in fear that they would damage the hard earned organic ratings.

Feedback

Advertisers using PPC can get immediate results on how keywords are performing. When an advertiser makes changes to ad text though analytics we can see exactly how the changes are performing.

Gaining Immediate Traffic

One frustration that many advertisers share is they want increased traffic for specific keywords. With PPC, advertisers are bidding for specific terms. The ability to appear in the search results in the top three positions is quicker to achieve using PPC.

 

Why Bid On My Branded Terms?

 

1) Brand Infringement/Protecting Your Space

If you don’t bid on your terms – your competitors will. Look at 1-800-Flowers. If they weren’t bidding on their own brand, then two other ads would have taken up that ad space, according to our friends at searchenginewatch.

2) User Behavior

Though many people may never click on paid search ads and only click organic, other people are the opposite, or situation based. The evolution of universal search is changing the SERP (search engine results page) into more of a menu. There are videos, tweets, paid search, organic search, local business ads, images, news, etc. With all these options, it’s critical that your brand is an option on this menu. Paid search is a guaranteed way to get placement.

3) Impact on Brand Awareness

Many studies have demonstrated an increase in brand awareness when both paid and organic search listings appear together in top spots. Consumers think highly of brands that they see more frequently. They identify with traditional advertising methodology, the more times a consumer is exposed to the brand the better in any form, or medium.

Google Conducted A Rigorous Study and Reported Some Surprising Results:

A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned. (See image above)

Specifically they found that 66 percent of ad clicks occurred without an associated organic result on the page, it is worth turning that on its head; this means 34 percent of paid search clicks happen with an organic result by the same advertiser on page. If ranking on the first page organically in these instances can help ad performance as well, that’s something to consider.

Have you experimented with an Organic and Paid Search campaign? Please leave a comment below…