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Lenticular Printing: Hue Got To See This!

Lenticular printing showing the changing fall colors
By flipping the card front-to-back, the leaves change color to further emphasize the marketing message.

Looking for a way to break through the clutter? Create an instant conversation?

Nothing engages readers more than lenticular printing. Often thought as an expensive marketing piece, lenticular printing is now very affordable.

Marketing pieces can now contain two or three different images which will flip when the card is rotated top-to-bottom. This technique is perfect for demonstrating before-and-after examples. Examples of lenticular printing effects are: flip, 3D, morph, zoom, motion and combination.

Lenticular printing is a process of printing interlaced images onto a lens that will magnify the different images when viewed at different angles. Lenticular is a CMYK printing process, however the image is printed backwards (wrong-reading) on the opposite side of the lens. When the lens is viewed from the front, the image is right-reading. Lenticular prints can be printed on both sides using a laminating process. The back-side of the card is only available with conventional CMYK printing and is not lenticular.

Not sure how to prepare your artwork for lenticular? HiDefColor can create the entire piece from creative to finished happy client. In fact, use our experience and create a worry-free marketing campaign that is sure to pay a HUGE ROI.

Want to see this dynamic marketing piece in your hands? Click here and provide me with your address and I will send you a sample for FREE! Sorry, available within United States only.

What are some ways you can your lenticular technology in your marketing? Please leave a comment below…

 

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