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Featured Article Printing

Unique Business Cards: Soft Touch UV Coating

Looking for unique business cards?

You have to FEEL the soft touch UV coating that we are applying to our new business cards. People can’t keep their hands off these cards!

Let’s talk about how these are produced and how to prepare files for soft touch UV coating.

You will need to prepare two files for each side of the business card: one for the CMYK image and another file for the spot UV coating. The CMYK file will be the content of the image, while the spot UV coating file will be made with 100% black in CMYK file. There cannot be any other colors inside the spot UV coating file. Also, make sure there is no other data in the K (Black) channel, such as highlights or soft edges.

Here is an example of how this card was made with CMYK file and spot UV coating file:

CMYK plate for soft touch UV coated business cards
Original InDesign document saved as CMYK PDF
Spot UV plate for soft touch UV business cards
Spot UV coating plate made as 100% black. Saved as CMYK PDF

 

 

 

 

 

 

 

 

As you can see, the spot UV file is made with selections filled with 100% black. Be creative with these selections. The more clever use of spot UV makes the cards really dramatic. Be careful not to overuse the spot UV because that will take away the feel of the soft touch coating on the balance of the card. The best results occur when using spot UV coating sparingly for impact.

Note: Be careful to line-up files exactly. Drop me a note if you have a question on how to line-up these two files.

As far as how the soft touch UV cards are printed, they are printed on 20 point stock using high-pigmented CMYK inks. The images are screened with 20 micron stochastic imagery, resulting in continuous tone images. Just like a photographic print!

Here is the final printed business card:

Gucci/Audi image printed with soft touch UV coating
“Everybody loves them” – Lians Jadan

 

Want to print soft touch UV? Drop me a line HERE and I will take care of your printing.

How would you like to use this coating style? Please leave a comment below…

Fashion Photography by Lians

 

Categories
Featured Article SEO

How These Cute Little Guys Are Effecting Your SEO

Yes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with.

Panda and Penquin are two of the larger algorithm changes that Google has applied to their search results.

In essence, Panda is penalizing websites that display too many advertisements above the fold and duplicating content across multiple domains. The algorithm uses artificial intelligence, learned form human behavior, to monitor high quality and low quality websites that build trust with visitors.

The Penguin update is penalizing websites for over-optimization, or keyword stuffing and cloaking, amongst others. Many sites have benefitted from over-optimization by fooling the search algorithm with multiple usage of keywords and cloaking. Cloaking is fooling a search engine spider with content that would not be served up to the user in their browser.

Remember you are Google’s customer and they want to provide you with the best experience possible and provide what you’re looking for. Always create great content that people will return and recommend through social sharing.

These algorithm updates have made pay-per-click more beneficial than organic listings.

Can you see where this is going????

Enjoy this…

pandaPenquin-large2

Published with permission from the WordStream Blog.

 

What effect will this have on your search marketing? Please leave your comment below…