Posts by Rick Rys

Is Your Website Mobile-Friendly? Google Hopes So…

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Is Your Website Mobile-Friendly? Google Hopes So…

SHARE NOWGoogle’s focus has once more landed on its mobile-friendly website visitors. As of 2013, worldwide mobile phone internet penetration stood at 73%, and is predicted to achieve 90% by 2017. Mobile is now a primary entry to the web. In response to these rising tendencies, Google has shifted its business focus to the display screen in your pocket, or handbag, slightly more than the one on your desktop. Google announced after April 21, that it will be adding mobile friendly signals as a ranking factor in mobile search result listings. So, what are mobile friendly signals? Well, it’s not a cheeky grin from an iPhone 6, or a thumbs-up from a Samsung Nexus. When Google crawls a website, their robots search for indicators that a website is not utilizing Flash software. GoogleBots favor websites that provide readable textual content without the need to zoom. It’s about guaranteeing website content that adjusts to suit the scale of the mobile display screen. The user experience of a website are immensely vital, as the ability to tap on the right hyperlinks is a key indicator of a mobile friendly website. Google’s push towards mobile friendly signals as a ranking issue, is from ComScore information suggesting mobile accounting for 60% of time spent on digital in the United States. This is figure is fascinating as we uncover mobile app usage drives 52 per cent of digital engagement currently. Google already facilitates mobile app indexing in mobile search results. Through deep-linking capabilities, brands can now show mobile app content material to customers looking on Google. App indexing lends itself nicely to Google’s vision of ‘universal search’; The place to find movies, photographs, native pages and now apps can all be optimized to look in the SERP (search engine result pages). (1 votes, average: 5.00 out of 5) Loading...   SHARE...

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You Spoke, We Listened: Here’s Your Nedd!

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You Spoke, We Listened: Here’s Your Nedd!

SHARE NOWI would like to say a huge thank you to everyone who participated in the Which Nedd contest! We were very happy with all the feedback and the amount of support you showed in making our decision. The vote was pretty one-sided, and we received compelling comments for both versions. With that said, here our the results: Thanks for your input! Special Thank You to Everyone Today we are launching the HiDefColor eCommerce printing website. As an important friend of mine, I invite you to browse the site and please provide me your feedback. As a special thank you, enjoy this promotional code for 20% off during our Cyber Print Week special, now through December 11; unlimited code usage during this time. Coupon code: launch20 Special shout-out to the people at PollDaddy.com – I recommend this to anyone doing Digital Marketing. Thank you again to everyone and we’ll see you soon!       SHARE...

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Vote For Nedd!

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Vote For Nedd!

SHARE NOWPlease help us decide which Nedd will be our spokesperson for our new eCommerce printing site launching December 2. We can’t decide either, help us out! Read Nedd’s compelling story…   Vote For Nedd Now!   Which Nedd do you prefer: Fun-Nedd or Biz-Nedd? SHARE...

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Marketers Guide To Tracking Print Campaigns: Google Analytics

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Marketers Guide To Tracking Print Campaigns: Google Analytics

SHARE NOWHave you ever wondered how you could track the effectiveness of your print collateral? Sounds nearly impossible, however, there are ways to integrate your print collateral into your company’s analytics software to track effectiveness of print collateral. Now, that’s what you wanted to hear! QR codes and PURLs (personal URLs) are great for steering traffic to your domain, but what happens from there? You want the ability to see if that new traffic is converting into sales. Right? I know that would be my goal… Currently there is software available to printers to help track ROI on print. XMPie creates a nice package called Personal Effect Analytics. These software packages are expensive and I don’t see a printer investing in this because they can not charge this back to the client. All corporate marketing departments now have Digital Marketing Managers. The DMM already have very robust analytics software that monitors EVERYTHING. You wouldn’t believe the data that is tracked. Everything is tracked to a penny. That’s why the web is so awesome. This is why print is a bad idea in their minds. It’s throwing money out the window to them when they can simply create an Adwords campaign and watch conversions. If I were a print rep, I would buddy up with DMM and integrate my print work with their analytics software. This is done through Multi-Funnel Channels. By creating a unique directory (www.sample.com/multi), associated to each print piece, a cookie will be placed with the visitor when they arrive on this landing page. The visitor will be tracked until a conversion (sale) occurs. Visitor history data will analyze path length, time lag and top conversion paths. Now we have true data to analyze and see the value of print. This is known as Assisted Conversions. Stay tuned. I will be demonstrating exactly how to do Assisted Conversions in Google Analytics in the near future. If you want to know now, please feel free to drop me a note HERE and I can demo for you. As far as QR codes, they are an ‘extra step’ and it’s hard to get people to load an app and then scan. There are too many variables such as poor wifi service that can create a poor user experience. I just visited a printer last week that printed 100k cards with a QR code that didn’t work. They didn’t maintain the 4:1 pixel ratio for border when the code was placed in a solid black background. Guess who paid for the reprint???? Would tracking print collateral allow you to do more printing? Please leave a comment below…   SHARE...

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Unique Business Cards: Soft Touch UV Coating

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Unique Business Cards: Soft Touch UV Coating

SHARE NOWLooking for unique business cards? You should FEEL the mushy contact UV coating that we’re making use of to our new business playing cards. People cannot maintain their palms off these playing cards! Let’s speak about how these are produced and the right way to put together information for tender contact UV coating. You might want to put together two information for all sides of the business card: one for the CMYK picture and one other file for the spot UV coating. The CMYK file would be the content material of the picture, whereas the spot UV coating file will probably be made with 100% black in CMYK file. There can’t be some other colours contained in the spot UV coating file. Also, be sure there isn’t a different knowledge within the Okay (Black) channel, akin to highlights or smooth edges. Here is an instance of how this card was made with CMYK file and spot UV coating file:                 As you’ll be able to see, the spot UV file is made with alternatives full of 100% black. Be artistic with these choices. The extra intelligent use of spot UV makes the playing cards actually dramatic. Be cautious to not overuse the spot UV as a result of that may take away the texture of the tender contact coating on the stability of the cardboard. The greatest outcomes happen when utilizing spot UV coating sparingly for impression. Note: Be cautious to line-up information precisely. Drop me a word when you’ve got a query on methods to line-up these two information. As far as how the mushy contact UV playing cards are printed, they’re printed on 20 level inventory utilizing high-pigmented CMYK inks. The photographs are screened with 20 micron stochastic imagery, leading to steady tone pictures. Just like a photographic print! Here is the ultimate printed business card:   Want to print gentle contact UV? Drop me a line HERE and I’ll deal with your printing. How would you want to make use of this coating fashion? Please depart a remark under… Fashion Photography by Lians (2 votes, average: 5.00 out of 5) Loading...   SHARE...

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