Posts by Rick Rys

How These Cute Little Guys Are Effecting Your SEO

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How These Cute Little Guys Are Effecting Your SEO

SHARE NOWYes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with. Panda and Penquin are two of the larger algorithm changes that Google has recently applied to their search results. In essence, Panda is penalizing websites that display too many advertisements ‘above the fold’ and for ‘duplicating content’ across multiple domains. The algorithm uses artificial intelligence, learned from human behavior, to monitor high and low quality websites that build trust with visitors. The Penguin update is penalizing websites for over-optimization, or keyword stuffing and cloaking, amongst others. In the past, many websites have benefited from over-optimization, especially anchor text, by fooling the search algorithm with multiple use of keywords and cloaking. Cloaking occurs when a search engine spider is fooled or tricked by content that would not be served up to the user in their browser. Remember – You are Google’s customer and their goal is to provide you with the best experience possible while providing what you’re looking for quickly and easily. Always create great content that people will return to and recommend through social sharing. These algorithm updates have made ‘pay-per-click’ more beneficial than organic listings. Can you see where this is going???? Enjoy this… Published with permission from the WordStream Blog.   What effect will this have on your search marketing? Please leave your comment below…   SHARE...

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WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

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WOW! 5 Lenticular Printing Effects You’ve Never Seen Before

SHARE NOWYou’re simply beginning to understand the facility of lenticular printing, however do you know all of the choices you have got for printing artistic lenticular prints? Here are 5 lenticular printing results:             Lenticular results: Flip The easiest of all animation results, it includes a picture change, or flip, from one picture to the subsequent. A lenticular flip permits as much as three separate pictures to be mixed and seen independently when seen at totally different angles whereas shifting the lenticular lens. Flip photographs are probably the most primary, nevertheless they will produce probably the most dramatic results. Lenticular results: 3D Depth The phantasm of depth and distance between parts from the foreground to background. 3D depth is created by following the idea of parallax. Our mind compares the totally different views from our proper and left eyes making a three-dimensional visible. Lenticular results: Morph Lenticular morph impact steadily modifications one picture to a different picture. Although any two objects may be morphed, the know-how works greatest when the 2 pictures are comparable in form and on a standard background. Lenticular results: Zoom Zooming is the impact of a picture showing to maneuver nearer or farther away in a collection of animated positions. The impact works greatest when the background is widespread all through all the animated photographs, and has been designed with a looping of the picture with no apparent begin or end. Lenticular results: Motion/Video/Animation Motion/Video/Animation makes use of a number of frames of an motion displaying motion from its starting to finish. It could be very very similar to watching a film clip, however on a medium that requires no energy. This impact is greatest optimized when the background stays fixed all through the sequence. Typically this requires the supply to be animation, video or sequenced nonetheless photographs. What sort of lenticular printing providers have impressed you? Please depart a remark under and share… (1 votes, average: 5.00 out of 5) Loading...   SHARE...

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Lenticular Printing: Hue Got To See This!

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Lenticular Printing: Hue Got To See This!

SHARE NOWLooking for a strategy to break via the muddle? Create an on the spot dialog? Nothing engages readers greater than lenticular printing. Often thought as an costly advertising piece, lenticular printing is now very reasonably priced. Marketing items can now include two or three totally different pictures which can flip when the cardboard is rotated top-to-bottom. This method is ideal for demonstrating before-and-after examples. Examples of lenticular printing results are: flip, 3D, morph, zoom, movement and mixture. Lenticular printing is a means of printing interlaced pictures onto a lens that may enlarge the totally different photographs when seen at totally different angles. Lenticular is a CMYK printing course of, nevertheless the picture is printed backwards (wrong-reading) on the other aspect of the lens. When the lens is seen from the entrance, the picture is right-reading. Lenticular prints might be printed on each side utilizing a laminating course of. The back-side of the cardboard is simply out there with typical CMYK printing and isn’t lenticular. Not positive methods to put together your paintings for lenticular? HiDefColor is a lenticular printer and may create the complete piece from artistic to completed glad shopper. In reality, use our expertise and create a worry-free advertising marketing campaign that’s positive to pay a HUGE ROI. Want to see this dynamic advertising piece in your arms? Click right here and supply me together with your tackle and I’ll ship you a pattern for FREE! Sorry, out there inside United States solely. What are some methods you possibly can your lenticular know-how in your advertising? Please depart a remark under… (2 votes, average: 4.50 out of 5) Loading...   SHARE...

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How to Drive Traffic: Paid and Organic Search Working Together

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How to Drive Traffic: Paid and Organic Search Working Together

SHARE NOWQuick Preface: The following is a guest post from Brenna Karbel. Brenna is a search professional and shares her vision on the benefits of conducting successful paid and organic search campaigns together. Enter Brenna Karbel There are many benefits that an advertiser would see when they combine both paid and organic search. Three ways PPC (pay per click) helps your organic search results, according to our friends at searchengineland: You can easily test landing pages, headlines, and templates You can get rapid feedback You can get immediate traffic on specific keywords     Testing Landing Pages, Headlines, and Templates PPC (pay per click) makes it possible to test landing pages, headlines and templates without hurting your organic traffic. When an advertiser can learn what is most effective and achieves better CTR (click through rate) and more conversions everyone wins. An advertiser not using PPC would be reluctant to using these types of tests in fear that they would damage the hard earned organic ratings. Feedback Advertisers using PPC can get immediate results on how keywords are performing. When an advertiser makes changes to ad text though analytics we can see exactly how the changes are performing. Gaining Immediate Traffic One frustration that many advertisers share is they want increased traffic for specific keywords. With PPC, advertisers are bidding for specific terms. The ability to appear in the search results in the top three positions is quicker to achieve using PPC.   Why Bid On My Branded Terms?   1) Brand Infringement/Protecting Your Space If you don’t bid on your terms – your competitors will. Look at 1-800-Flowers. If they weren’t bidding on their own brand, then two other ads would have taken up that ad space, according to our friends at searchenginewatch. 2) User Behavior Though many people may never click on paid search ads and only click organic, other people are the opposite, or situation based. The evolution of universal search is changing the SERP (search engine results page) into more of a menu. There are videos, tweets, paid search, organic search, local business ads, images, news, etc. With all these options, it’s critical that your brand is an option on this menu. Paid search is a guaranteed way to get placement. 3) Impact on Brand Awareness Many studies have demonstrated an increase in brand awareness when both paid and organic search listings appear together in top spots. Consumers think highly of brands that they see more frequently. They identify with traditional advertising methodology, the more times a consumer is exposed to the brand the better in any form, or medium. Google Conducted A Rigorous Study and Reported Some Surprising Results: A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned. (See image above) Specifically they found that 66 percent of ad clicks occurred without an associated organic result...

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What is LAB Color Space?

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What is LAB Color Space?

SHARE NOW  LAB color space is the engine that powers color management Video transcript: The LAB color model is a three axis color system and LAB colors are absolute, meaning that the color is exact. It’s what’s known as device independent; meaning that the LAB color space is the only way to communicate different colors across different devices. An object’s color is measured in LAB color with a spectrophotometer. 00:23 It is a three axis system. The first axis, the L-channel or Lightness, goes up and down the 3D color model and it consists of white to black – and all of your gray colors will be exactly right down the center. All neutral colors will be relatively in the center of this axis. 00:43 The A axis, goes from cyan color across to magenta/red color. And the B axis goes from blue to yellow. So within this area we’re going to plot visual or reproducible colors based on the gamut or the profile of the device we have. 01:05 So we’re going to turn on the sRGB color profile. Most monitors will display in sRGB and sRGB is preferred for any type of internet or web application. We’ll get this thing spinning here and you can see the volume of the colors that you can reproduce from this additive color model. Obviously since dealing with projecting light, they’re very bright colors and they’re very saturated. When to use LAB color space – Matching paint colors to printed media – Matching fabric colors in a catalog or website – Communicating your favorite Pantone color to another media form – LAB color space is the back-bone of all color management between devices in the color workflow   What questions do you have regarding LAB color mode? Please leave your comments below… (30 votes, average: 4.67 out of 5) Loading...     SHARE...

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