You have to FEEL the soft touch UV coating that we are applying to our new business cards. People can’t keep their hands off these cards!
Let’s talk about how these are produced and how to prepare files for soft touch UV coating.
You will need to prepare two files for each side of the business card: one for the CMYK image and another file for the spot UV coating. The CMYK file will be the content of the image, while the spot UV coating file will be made with 100% black in CMYK file. There cannot be any other colors inside the spot UV coating file. Also, make sure there is no other data in the K (Black) channel, such as highlights or soft edges.
Here is an example of how this card was made with CMYK file and spot UV coating file:
As you can see, the spot UV file is made with selections filled with 100% black. Be creative with these selections. The more clever use of spot UV makes the cards really dramatic. Be careful not to overuse the spot UV because that will take away the feel of the soft touch coating on the balance of the card. The best results occur when using spot UV coating sparingly for impact.
Note: Be careful to line-up files exactly. Drop me a note if you have a question on how to line-up these two files.
As far as how the soft touch UV cards are printed, they are printed on 20 point stock using high-pigmented CMYK inks. The images are screened with 20 micron stochastic imagery, resulting in continuous tone images. Just like a photographic print!
Here is the final printed business card:
Want to print soft touch UV? Drop me a line HERE and I will take care of your printing.
How would you like to use this coating style? Please leave a comment below…
Yes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with.
Panda and Penquin are two of the larger algorithm changes that Google has applied to their search results.
In essence, Panda is penalizing websites that display too many advertisements above the fold and duplicating content across multiple domains. The algorithm uses artificial intelligence, learned form human behavior, to monitor high quality and low quality websites that build trust with visitors.
The Penguin update is penalizing websites for over-optimization, or keyword stuffing and cloaking, amongst others. Many sites have benefitted from over-optimization by fooling the search algorithm with multiple usage of keywords and cloaking. Cloaking is fooling a search engine spider with content that would not be served up to the user in their browser.
Remember you are Google’s customer and they want to provide you with the best experience possible and provide what you’re looking for. Always create great content that people will return and recommend through social sharing.
These algorithm updates have made pay-per-click more beneficial than organic listings.
You’re just starting to realize the power of lenticular printing, but did you know all the options you have for printing creative lenticular prints?
Here are five lenticular printing effects:
Lenticular effects: Flip
The simplest of all animation effects, it involves an image change, or flip, from one image to the next. A lenticular flip allows up to three separate images to be combined and viewed independently when viewed at different angles while moving the lenticular lens. Flip images are the most basic, however they can produce the most dramatic effects.
Lenticular effects: 3D Depth
The illusion of depth and distance between elements from the foreground to background. 3D depth is created by following the theory of parallax. Our brain compares the different views from our right and left eyes creating a three-dimensional visual.
Lenticular effects: Morph
Lenticular morph effect gradually changes one image to another image. Although any two objects can be morphed, the technology works best when the two images are similar in shape and on a common background.
Lenticular effects: Zoom
Zooming is the effect of an image appearing to move closer or farther away in a series of animated positions. The effect works best when the background is common throughout all of the animated images, and has been designed with a looping of the image with no obvious start or finish.
Lenticular effects: Motion/Video/Animation
Motion/Video/Animation uses multiple frames of an action showing movement from its beginning to end. It is very much like watching a movie clip, but on a medium that requires no power. This effect is best optimized when the background remains constant throughout the sequence. Typically this requires the source to be animation, video or sequenced still images.
What kind of ideas has lenticular printing inspired with you? Please leave a comment below and share…
Looking for a way to break through the clutter? Create an instant conversation?
Nothing engages readers more than lenticular printing. Often thought as an expensive marketing piece, lenticular printing is now very affordable.
Marketing pieces can now contain two or three different images which will flip when the card is rotated top-to-bottom. This technique is perfect for demonstrating before-and-after examples. Examples of lenticular printing effects are: flip, 3D, morph, zoom, motion and combination.
Lenticular printing is a process of printing interlaced images onto a lens that will magnify the different images when viewed at different angles. Lenticular is a CMYK printing process, however the image is printed backwards (wrong-reading) on the opposite side of the lens. When the lens is viewed from the front, the image is right-reading. Lenticular prints can be printed on both sides using a laminating process. The back-side of the card is only available with conventional CMYK printing and is not lenticular.
Not sure how to prepare your artwork for lenticular? HiDefColor can create the entire piece from creative to finished happy client. In fact, use our experience and create a worry-free marketing campaign that is sure to pay a HUGE ROI.
Want to see this dynamic marketing piece in your hands? Click here and provide me with your address and I will send you a sample for FREE! Sorry, available within United States only.
What are some ways you can your lenticular technology in your marketing? Please leave a comment below…
Quick Preface: The following is a guest post from Brenna Karbel. Brenna is a search professional and shares her vision on the benefits of conducting successful paid and organic search campaigns together.
Enter Brenna Karbel
There are many benefits that an advertiser would see when they combine both paid and organic search.
You can easily test landing pages, headlines, and templates
You can get rapid feedback
You can get immediate traffic on specific keywords
Testing Landing Pages, Headlines, and Templates
PPC (pay per click) makes it possible to test landing pages, headlines and templates without hurting your organic traffic. When an advertiser can learn what is most effective and achieves better CTR (click through rate) and more conversions everyone wins. An advertiser not using PPC would be reluctant to using these types of tests in fear that they would damage the hard earned organic ratings.
Advertisers using PPC can get immediate results on how keywords are performing. When an advertiser makes changes to ad text though analytics we can see exactly how the changes are performing.
Gaining Immediate Traffic
One frustration that many advertisers share is they want increased traffic for specific keywords. With PPC, advertisers are bidding for specific terms. The ability to appear in the search results in the top three positions is quicker to achieve using PPC.
Why Bid On My Branded Terms?
1) Brand Infringement/Protecting Your Space
If you don’t bid on your terms – your competitors will. Look at 1-800-Flowers. If they weren’t bidding on their own brand, then two other ads would have taken up that ad space, according to our friends at searchenginewatch.
2) User Behavior
Though many people may never click on paid search ads and only click organic, other people are the opposite, or situation based. The evolution of universal search is changing the SERP (search engine results page) into more of a menu. There are videos, tweets, paid search, organic search, local business ads, images, news, etc. With all these options, it’s critical that your brand is an option on this menu. Paid search is a guaranteed way to get placement.
3) Impact on Brand Awareness
Many studies have demonstrated an increase in brand awareness when both paid and organic search listings appear together in top spots. Consumers think highly of brands that they see more frequently. They identify with traditional advertising methodology, the more times a consumer is exposed to the brand the better in any form, or medium.
Google Conducted A Rigorous Study and Reported Some Surprising Results:
A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned. (See image above)
Specifically they found that 66 percent of ad clicks occurred without an associated organic result on the page, it is worth turning that on its head; this means 34 percent of paid search clicks happen with an organic result by the same advertiser on page. If ranking on the first page organically in these instances can help ad performance as well, that’s something to consider.
Have you experimented with an Organic and Paid Search campaign? Please leave a comment below…
The LAB color model is a three axis color system and LAB colors are absolute, meaning that the color is identical. It’s what’s known as device independent; meaning that the LAB color space is the only way to communicate different colors across different devices.
00:23 It is a three axis system. The first axis, the L-channel or Lightness, goes up and down the 3D color model and it consists of white to black – and all of your gray colors will be exactly right down the center. All neutral colors will be relatively in the center of this axis.
00:43 The A axis, goes from cyan color across to magenta/red color. And the B axis goes from blue to yellow. So within this area we’re going to plot visual or reproducible colors based on the gamut or the profile of the device we have.
01:05 So we’re going to turn on the sRGB color profile. Most monitors will display in sRGB and sRGB is preferred for any type of internet or web application. We’ll get this thing spinning here and you can see the volume of the colors that you can reproduce from this additive color model. Obviously since dealing with projecting light, they’re very bright colors and they’re very saturated.
When to use LAB color space
– Matching paint colors to printed media
– Matching fabric colors in a catalog or website
– Communicating your favorite Pantone color to another media form
– LAB color space is the back-bone of all color management between devices in the color workflow
What questions do you have regarding LAB color mode? Please leave your comments below…
Needless to say, I love sports and ESPN. I am a big fan of ESPN.com and visit it almost everyday. I have always been fascinated by their photography and it got me thinking- hmmm Photoshop action script – about how they process images for the website. The photos jump off the screen and far exceed the color quality of rival sites.
My subconscious always directs me back…
So it got me thinking and you’re going to like what i have to share with you! I went ahead and scripted a Photoshop action script that will turn your good photos to great photos. I combined some of my favorite adjustments for you in one simple action in Photoshop. All you need to do is press ‘play’ and it’s all done automatically.
Always process copies of your images in case you are not completely happy with the results and make another effort with compensations.
Installing the Photoshop action script is easy. From inside Photoshop, go to Window/Actions to open the Actions window. In the upper right corner, pull down the drop-down menu and select Load Actions and select the HiDef3 color Photoshop action script. Click the Play button and presto, you’re image is done and ready for placement.
The resulting image is in sRGB and ready to be imported into Adobe InDesign.
Yes, the image is in RGB, however you do not need to convert your images to CMYK. Watch this RGB to CMYK tutorial and automatically convert all your images to CMYK upon exporting press-ready PDF. A remarkable workflow that will save you a tremendous amount of time and improve your color quality on press.
Drop me a note HERE and I will personally send you the HiDefColor Action Script…
Please post your feedback below in comments…
[learn_more caption=”Transcript of Video” state=”open”] Hi. This is Rick Rys from HiDefColor.com
Today’s tutorial is going be a quick instructional video on using the new Hi Def 3 action scripts within Photoshop to automate your image processing.
00:17 Inside Photoshop CS go under the window and select actions. In the actions window you want to select load actions and navigate to where you downloaded your Hi Def 3 Photoshop action script file.
00:35 Mine here is on the desktop, select the file, click open, and now the actions are ready to be used. So from here we’re going to open a couple of files.
01:02 Now with this action script, this action script will automatically assign Adobe 98 RGB color profile to your images. The Adobe RGB color profile is a much larger color gamut so your colors will be much more vibrant. I do not recommend using this for portrait photography. Use the sRGB color profile for portrait photography.
01:26 I will be uploading an action script Hi Def action script with the sRGB color profile in the next few days. So from here we want to go ahead and ignore the missing profile. The image will be brought in and simply select the Hi Def 3 action script and click the play button.
01:49 You’ll see the process is automatic. We have a much much greater better color balance here we got much more vibrant colors and notice the definition. Inside the images are incredible details. Almost giving the look of three-dimensional look because you can see here that the quarterback here is almost jumping out at you from the background. You see the background here the depth of field is much more greater than the original photograph.
02:22 Let’s take a look back here in our history and look at the old picture. This is what was published but with the simple action script this is what you could have seen. Some people may look at this and say is too sharp. Keep in mind, this is very important, when the image goes into the RIP – raster image processor – in prepress, and gets converted into a screen – with an FM screen we are running – the image automatically will soften up.
02:52 So to give you a better idea, look at it at the sixty-six percent and it will give you an idea of how that actually will look when printed. You can see it’s cleaned up a little more here and again very sharp.
03:04 And compare with the old, to the new, this’ll give you true high definition color in your next printed project. Combine this with the Never Convert to CMYK video at HiDefColor.com and your images will be saved with the correct RGB profile and converted to CMYK during the export out of InDesign.
03:29 Well, thanks for tuning in. Have a good day. Take care…[/learn_more]
Today’s VIDEO will explain installing printer profiles so they will load correctly into Adobe Photoshop. Take the first step in discovering how to soft-proof your CMYK images in your display or get the best CMYK conversions.
Is soft proofing a useful process for you? Please leave your comments below…
[learn_more caption=”Transcript of Video” state=”open”] Hi. This is Rick Rys from HiDefColor.com.
00:05 Today we’re going to demonstrate installing printer profiles into Adobe Photoshop. Now, I have already downloaded a zip file containing the three color printer profiles – ICC printer profiles – and we’re going to unzip and open up the folder. Inside the folder, you will see the three color printer profiles, the GRACoL and SWOP coated printer profiles.
00:28 And from here we’re going to open a new window into the finder and go into the Macintosh hard drive. We’re simply going to follow a path from Macintosh hard drive, to Library, to ColorSync, to Profiles, and importantly, the Recommended folder of profiles
00:49 which will make any ICC aware compliant program will recognize the profile. From here, we’re going to select our three printer profiles and we’re going to drag them into the Recommended folder.
01:03 From here we can simply close are windows and boot up Adobe Photoshop. And once were booting up from scratch, Photoshop will recognize the printer profiles files and load them accordingly.
01:18 So we’re going to go ahead and open an image, use our embedded profile, and just simply go under the proof set up under custom, and then we pull down the window and now we can see our individual profiles are now inside Photoshop and we can do our soft proofing.
01:35 Look for upcoming tutorial on soft proofing in Adobe Photoshop.
01:40 Until next time, take care and have a good day [/learn_more]
I can’t stress enough how important it is to calibrate your monitor properly. If a picture is worth a thousand words, now you know what those words are telling you. Watch how to calibrate a monitor using i1Profiler software along with the i1Pro2 spectrophotometer on your Mac OSX.
Select the proper white point (color temperature) of your display. Adjust settings for proper luminance (brightness) that will match your prints or press sheets to your screen display. Mount the i1Pro2 to the monitor and run the color control patches. The i1Profiler software will read the known color values and create an accurate ICC profile of your monitor/display and store the new calibrated profile in your system.
Take the first step in matching your screen to print on your Mac OSX.
Do you have challenges matching your prints to your display? Please leave a comment below…
[learn_more caption=”Transcript of Video” state=”open”] This is Rick Rys from HiDefColor.com.
Today we’re going to go through the process of calibrating your monitor using the i1Profiler software suite and the i1Pro2 spectrophotometer from XRite. Once you’re inside i1Profiler, we’re going to click the Display Profiling box, and we’re going to take it into the Settings mode. In here, we’re going to select our display, which is our color LCD, and pick our white point of our monitor.
[0:30] We have multiple options here. I suggest that you go with the D65, which is 6,500 Kelvin temperature. Our luminance, we want to set this to 100 candelas per square meter. This will simulate more of the process or the environment looking at your printed material. Most monitors are too bright, causing your prints to come out too dark when your monitor calibration is incorrect .
[0:56] From here, we’re going to leave the ambient lights mark control sensor off. We’re going to click the Next button.
[1:06] From here, we’re going to calibrate the i1Pro2 spectrophotometer. I’ve placed the spectrophotometer on the white point balance point, the calibration target, and I’ll simply hit the Calibrate button.
[1:21] From here, the spectrophotometer will be referencing a known white point that is neutral. That will balance out the sensors inside the spectrophotometer.
[1:34] From here, we’re ready to start the process. At this point, we’re going to leave our Automatic Display control checked. The Adjust Brightness/Contrast and RGB Gains…we don’t want to mess with this button right here.
[1:49] Here’s our different color patches that we’re going to be displaying on the screen, which will be read by the spectrophotometer. We’re going to start the measurement process. At this point, I’m going to hang the spectrophotometer onto the monitor to begin the calibration process. The device is now connected to the display. I’ll hit the Next button.
[2:16] At this point, the software is going to run through approximately 100 different control patches, which are going to display a known LAB value, RBG value to the screen that the spectrophotometer is going to read.
[2:32] Through the calibration process, through the process of creating the profile, it will read the displayed values and what they should actually be displayed on the screen. It’s a relative database comparing the two. That’s what creates the calibration process for your monitor.
[2:47] We’re going to speed up the process to go through these colors. We’ll be back in just a minute.
[2:53] OK. We are done with reading our color patches. By the way, that process takes upwards of six to seven minutes. Obviously, we edited it down so we don’t have to bore you to death with that process.
[3:22] Up on the right hand side of the screen here, these are the patches that we read. You can notice that they’re cut with a diagonal line. The value on top is what the actual color should render as. The color on the bottom is what the spectrophotometer actually read our uncalibrated monitor actually reading.
[3:45] That being said, what we’re going to do now is create a relational database between the known color values and what was displayed, and then sync those up together. We’re going to do that by clicking the Next button.
[4:00] At this point, we’re going to name our ICC profile. This is going to be the MacBook Pro and today’s date. That way, I know just by looking at that that that’s for my MacBook Pro. By having the date in there, I can choose the most recent profile.
[4:22] From here, I can set a reminder that reminds me every four weeks to actually create the new profile — a reminder for me to go back and double check my calibration. From there, I click Create and Save Profile. My ICC profile has now been generated.
[4:40] You’ll notice the change with the screen. Look at the gradient here, my gray scale, my gray ramp. From before, and after. Now I’m balanced all the way through my tonal range with the proper gray.
[4:56] That is it. I can’t stress enough how important monitor calibration is. I have a saying that if a picture is worth a thousand words, this will tell you what those thousand words are telling you.
[5:08] Until next time, thanks again and have a great day. [/learn_more]
We are just at the tip of the iceberg of what Google can do for your business; are you in the game?
The marketing paradigm is changing right before are eyes. The old way of doing business is changing FAST. The Internet has changed the business world. Marketers have used ‘interruption-based’ techniques (advertising, cold-calls, trade shows, and direct mail) to push out their message far and wide in hopes that it will attract a few qualified leads.
This approach is becoming less and less effective.
Stop throwing cash at these methods because your perspective clients have thrown up barriers to block these methods.
Clients are getting better at filtering out interruption based messages: caller ID, SPAM filters, DVR-TV, satellite radio, and do-not-call registries. Think about how your conventional/interruption based sales method is costing you money: travel expenses, phone expenses, entertainment expenses and most importantly, time.
The Internet presents a quick and easy way for clients to do their homework, conduct research and make buying decisions online.
Marketing is moving away from an interruption based approach into a permission based approached. Think about it, we are bombarded with marketers throughout the day and we go to great lengths to thwart their efforts.
How often do you pick-up your phone when it rings?
Today your clients are going online to start their purchasing process. Studies show that 83% of B2B (business to business) buyers start in Google, while another 15% say they sometimes Google potential vendors. These are staggering numbers if you do not have a presence on the Internet. In order to remain competitive, businesses need to utilize permission based marketing techniques to get found by prospective clients when they are searching for your services.
SEO (search engine optimization) is the answer.
How Google Search Results Work
There are two kinds of search results in Google: paid (PPC) results and organic (free) results.
Search results are based on keywords the user is searching for. Paid results appear on the right-hand side column of search results and listings are in order of how much is bid for a particular keyword. These are known as pay-per-click (PPC), where you pay each time someone clicks on your advertisement. The PPC click rate is determined by the competitiveness of the keyword. Examples of keywords would be: asphalt paving, kitchen cabinets, brick pavers, etc…
Organic search results appear on the left-hand side of search results. Organic results are ranked by search engines according to relevance to keywords. Relevance is calculated by criteria such as: density of keyword match, how the website was built, and the number of websites that link into that website, amongst many other factors that play a role. The Google search algorithm uses over 200 different criteria to rank organic search results. Getting ranked high in organic search results is much better because it is FREE and studies show that users click organic results 75% of the time. Studies also show that users who click on organic results are most likely to have higher levels of education.
Organic Search is Best
How do you get found in the Organic Search Results? The techniques that help your website get higher rankings in organic search results is known as “search engine optimization” or SEO. When SEO is done effectively, the people who are looking for your service or product, will find you more often. SEO is a very complicated and technical process that we will save for another day, but I will tell you that 25% of SEO results from on-page factors and 75% from off-page factors.
What is the key take-away from all this? Permission based marketing is very easy to measure, meaning it allows you to see your return on investment (ROI). Traditional marketing methods are much harder to measure effectiveness and therefore harder to tell whether the money you spend is actually turning into sales. If you can’t measure it, you can’t manage it.
You may be thinking, ‘Why do I need to do this if my current marketing methods are working?’ You will notice that your clients are now asking more questions because they are getting more informed about what they want to do. You will notice more competition and eventually this will cost you profits.
Get in now and drive prospects through permission based marketing and feed your sales organization with qualified leads!