Number One Reason for Delays in Print Turnaround Time

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SHARE NOWThe number one reason your print order can be delayed is do to errors in producing print-ready files. All commercial printers are searching for the holy grail of PDF files; PDF X-3 , PDF X-4. A PDF X file is ready to RIP (raster image processing). The RIP is the computer/software that reads, interprets and renders your images onto printing plates. If there are issues with submitted files, the RIP will error out and the print job will be stopped. That’s when you receive the “phone call”. HiDefColor.com will be installing an AutoRIP feature online shortly. This will be a FREE, simple way to preflight your files before placing an order with us. Any errors will be noted so they can be repaired before you incur any charges for sending new files. SHARE...

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When RGB is not RGB

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SHARE NOWMany creatives may not realize that assigning a color profile can have a major impact on the quality of color reproduction. sRGB is a “virtual” color space designed for web publishing. Adobe RGB is another “virtual” color space intended for high-end color reproduction. The term “virtual” refers to a generalization of where a prospective monitor will display color. Some monitors will claim they can reproduce the whole Adobe RGB color gamut, while sRGB is known as the common denominator for monitors displaying websites. It is interesting to know that all web browsers display RGB values in the sRGB color space and HDTV is displayed in sRBG. This is the reason why rich colored images appear flat once they’ve been uploaded to a website. They are most likely tagged with an Adobe RGB profile. Look for continued posts on the differences, and impacts, of sRGB and Adobe RGB. SHARE...

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Vector Magic Bitmap Conversion Service

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SHARE NOWEvery once in awhile, a unique product/service will come along that just blows you away. Vector Magic is eerily good. How many times have you asked for a logo from your client and they provide a bitmap image (jpeg, png)? Vector Magic is a vector tracing service that will convert bitmap images into very clean vector graphics for printing on press. The resulting paths are incredibly clean and free of unnecessary anchor points that won’t cause concerns during prepress processing. Of course since they’re vector graphics, enlarging is no longer an issue. Try it out,  vectormagic.com/ SHARE...

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Number One Reason for Reprinting a Print Order

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SHARE NOWAccording to a recent survey from GATF (Graphics Arts Technical Foundation), the number one reason for printers’ reprints was due to unacceptable color in print. There has been a general lack of communication, and knowledge, in the print industry that’s been the main cause. Surprisingly, there are many printers that do not have color profiles for their printing conditions. These printers should be avoided due to the lack of being able to produce consistent color off their press. SHARE...

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Round Corners Sustain Business Card Life

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SHARE NOWWho likes to handout a tattered business card? For a few dollars, simply add round corners to your next business card order. Round corners will increase the life of your cards, unless you carry your cards in a 24kt gold case. Round corner business cards will prevent the corners from getting bent up and are found under the “finishing” pull-down menu. Round corners are available in 1/4″, 3/8″ and 1/2″ radius. One quarter inch is most common. SHARE...

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