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When i first saw this commercial I laughed. What will they try to sucker us into next?
How do they think they are going to take an RGB signal, therefore RGB color gamut, and create more pixel information and re-create more of an image that was never there to begin with?
My guess is they’re taking the red and green signals and just amplifying the two together to create more yellow. This will alter the white point, or color temperature, of the screen and never match any color.
How can you add an additional color to additive color theory? What will the additive color purists think?
Most people, however, prefer a blue/white appearance because if appears brighter. We have all seen this case with paper for commercial color printing. Optical brightening agents in paper manufacturing create the blue/white finish of paper. The paper ‘appears’ brighter, but in reality it’s just ‘bluer’.
In the subtractive color world, only so much light can be reflected off the surface of the paper. Therefore, if the paper was neutral in ‘whiteness’ it would appear dirty with more yellow being added instead of blue.
Inkjet printers now use as many as 12 colors to create beautiful color prints. This is understandable because using just CMYK can not create the same gamut as RGB.
Personally, I would rather have a sharper image with great contrast over ‘cartoon’ color.
What do you think?