Why You Need Google Search Results (SEO) Now

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Why You Need Google Search Results (SEO) Now

SHARE NOWWe are just at the tip of the iceberg of what Google can do for your business; are you in the game? The marketing paradigm is changing right before are eyes. The old way of doing business is changing FAST. The Internet has changed the business world. Marketers have used ‘interruption-based’ techniques (advertising, cold-calls, trade shows, and direct mail) to push out their message far and wide in hopes that it will attract a few qualified leads. This approach is becoming less and less effective. Stop throwing cash at these methods because your perspective clients have thrown up barriers to block these methods. Clients are getting better at filtering out interruption based messages: caller ID, SPAM filters, DVR-TV, satellite radio, and do-not-call registries. Think about how your conventional/interruption based sales method is costing you money: travel expenses, phone expenses, entertainment expenses and most importantly, time. The Internet presents a quick and easy way for clients to do their homework, conduct research and make buying decisions online. Marketing is moving away from an interruption based approach into a permission based approached. Think about it, we are bombarded with marketers throughout the day and we go to great lengths to thwart their efforts. How often do you pick-up your phone when it rings? Today your clients are going online to start their purchasing process. Studies show that 83% of B2B (business to business) buyers start in Google, while another 15% say they sometimes Google potential vendors. These are staggering numbers if you do not have a presence on the Internet. In order to remain competitive, businesses need to utilize permission based marketing techniques to get found by prospective clients when they are searching for your services. SEO (search engine optimization) is the answer. How Google Search Results Work There are two kinds of search results in Google: paid (PPC) results and organic (free) results. Search results are based on keywords the user is searching for. Paid results appear on the right-hand side column of search results and listings are in order of how much is bid for a particular keyword. These are known as pay-per-click (PPC), where you pay each time someone clicks on your advertisement. The PPC click rate is determined by the competitiveness of the keyword. Examples of keywords would be: asphalt paving, kitchen cabinets, brick pavers, etc… Organic search results appear on the left-hand side of search results. Organic results are ranked by search engines according to relevance to keywords. Relevance is calculated by criteria such as: density of keyword match, how the website was built, and the number of websites that link into that website, amongst many other factors that play a role. The Google search algorithm uses over 200 different criteria to rank organic search results. Getting ranked high in organic search results is much better because it is FREE and studies show that users...

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The Real Personal Computer

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The Real Personal Computer

SHARE NOWThe year was 1981 and IBM just launched the 5150 Personal Computer. The 5150 started the personal computer revolution, but it took time to spread from the early adopters. It started with small businesses and built momentum when the Apple Macintosh was introduced in 1984. It wasn’t until the mid-1990’s, when the internet was made public, that made the personal computer popular to the average consumer. While this was all happening, we witnessed the revolution of the cellular phone. The cellular phone started as a large briefcase bag that you had to carry around with you or leave inside your car. They morphed into large cordless ‘bricks’ which look really funny these days. Which brings us to today. These devices, that we cannot get away from, are tethered to our bodies and have become indispensable to our daily lives. Our cell phones are not telephones, they are our new personal computer. Smart phones are powerful computers that allow us to make phone calls through the internet using a technology called voice-over-internet-protocol (VOIP). They not only allow us to communicate via voice, but also allow access to text messaging (SMS), email, video calling, social media apps, photos and browsing the internet. People claim that if they leave their home without their wallet they will continue driving, while they will return home to grab their cell phone. As social media, games and apps build even more momentum, people will be even more attached to their phones. Near Field Communication (NFC) technology is now being built into new smart phones. NFC will allow us to start our cars, make purchases and allow for customized content. Near field communication is a sensor/chip inside a phone that uses a customized short-range frequency that is dedicated exclusively to your device. We have been using this technology for many years with devices such as keyless office entry or ‘speed-pass’ payment methods. This technology is now being built into smart phones for your convenience. Think about this: wallet, keys, phone; two of them are going away – pick one. One note to keep your eye on, cell phone service providers are now charging data usage by your usage in kilobytes. For those of you that are not aware, or have unlimited data plans, each time you visit a website on your smart phone, you are downloading the html code/data of that site through your phone’s internet browser. This data that you download is being tracked by your service provider and you will be charged based on the amount of data that you are downloading. I don’t like this trend and we need to support service providers that allow unlimited data plans. If all the service providers switch away from unlimited data plans, we, the consumer, will pay significantly with higher cell phone bills. Doesn’t that sound like the beginning of internet browsing with the old ‘dial-up’ connections?...

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10 Google Search Tips You May Not Know

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10 Google Search Tips You May Not Know

SHARE NOWThere is no question Google has changed our lives and especially how business is conducted today. Every business has a goal to be listed on the first page of a Google search. Granted every company can not obtain these results, but choosing the appropriate keywords, more importantly long-tail keywords, can level the playing field for smaller companies to compete with the big boys. With the explosion of mobile marketing about to happen, the ability to utilize Google is paramount to success. Unless you are a tech-head, you may be using Google in its simplest form. You may make a query with a few words and keep searching until you find exactly what you’re looking for. I will share with you these tips to save you time and narrow down exactly what you want.   Be Specific: use double quotes [“UV soft touch coating“] to narrow down results Exclude Words: use minus sign directly in front of keyword you want removed from search results [soft touch coating -plastic] Avoid “stop” words: do not use the words ‘the,’ ‘a,’ ‘for,’ ‘it,’ and ‘on’ and other articles. They will throw off search results as they are found within longer words and have little relevance to keywords. Enlarge picture above for demonstration. Search within a specific site: use the ‘site:’ to search a specific site. [brochures site:hidefcolor.com] Specific File Formats: use ‘filetype:’ to search for documents with a specific file format. [“online printing” filetype:pdf] Phone Listing: don’t recognize incoming phone call? Use ‘phonebook:’ to look up phone number. [phonebook:800-555-1212] Numeric Ranges: use ‘..’ between two numbers to get range of data between the two numbers. [United States President 1920..1930] Word Definition: use ‘define:’ to get definition of words. [define:paradox] Synonyms and Similar Words: use ‘~’ directly in front of words that you want similar results for. This OR That: use the ‘OR’ operator to match one or more terms. The ‘OR’ operator must be capitalized. [online printing OR lithography]   With the seamless transition of phones, tablets and computers, the significance of successful searching will be a key ingredient in building your business. Smartphones are computers opening up a significant opportunity to marketers to get found online. Mobile marketing is a perfect opportunity to develop leads by providing quick, precise information on what they’re searching. Understanding how search engines work is paramount to getting found in search results. What are your favorite Google search tips?   SHARE...

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