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How many times have you sat in those marketing meetings trying to think of a clever, unique way of creating marketing pieces? A new innovative and inexpensive printing method is digital dimensional printing. Digital dimensional printing is a raised, high gloss, spot coating that creates an additional sensory feel to your marketing pieces. This raised or 3-D effect helps your communications stand out in a crowded marketplace.
Images and photographs that look like they have a textural feel are perfect images to start with since the reader will already have a mental thought of what the image will feel like. Images that are highly detailed are also a great selection to use digital dimensional printing
One particular case study is from a residential commercial roofing company. Their marketing challenge was two-fold: one, how to produce marketing samples that accurately reproduce the many different colors of their roofing shingles and two, create the sensory effect of a shingle.
The solution? Digital dimensional printing.
The individual colored shingles were scanned, not photographed, and brought into Adobe Photoshop for color correction. The colors were accurately matched using a spectrophotometer and cross-referenced with LAB values on screen and readings from the actual shingle. Once the LAB color corrected images were approved, the images were converted to our GRACoL CMYK color profile for printing on Nexpress.
The selection for the texture was made by cross-referencing the various color channels and manipulating curves to create a high contrast selection of individual pebbles in the shingle. The marketing campaign results were incredible and great ROI.
Digital dimensional printing is a great alternative to raised UV coating and less expensive. It is completely recyclable and does not require any special de-inking process and uses no VOCs (volatile organic compounds) to the environment.
What are your thoughts on creative ways to use digital dimensional printing?