Uses for QR Codes in Graphic Design
So now that you know how to make money with QR Codes, what’s next?
QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software.
There are many options to integrate QR Codes into your next design of print collateral. When QR Codes are scanned with QR reader software (through smart phones/mobile devices) recipients are taken to custom landing pages or other call-to-action options.
Let’s begin with the six basic types of QR Codes:
- URL – encode URL and share with the world (landing page)
- VCard – easily transfer contact information to another user
- Message – transfer a simple message or text encoding
- Phone – call a unique phone number
- SMS – encode an SMS message and recipient phone number
- Email – encode an email message along with recipient information
Using the appropriate type of QR Code can make your mobile marketing efforts more effective.
Here are a few examples of my favorites:
Business Cards -recipient scans code to quickly import contact information.
Magazine/Newspaper Ads – scan the code to reveal ‘how-to’ video or further product information
Product Packaging – scan the code for product installation, warranty registry, rebates
Name Tags – scan the code to populate contact info at trade shows
For Sale Signage – scan the code for complete product information, video tour
Product Samples – scan the code for further information, product videos, special offers
Tweet This – scan a code to automatically re-Tweet message
Museum Artwork – scan the code for artist information and special details regarding the artist
Outdoor Billboard – scan the code to see sneak peaks of movie trailers
Takeaway, QR Codes are a great way to supplement your traditional print collateral pieces. Don’t forget to capitalize on the huge mobile marketing explosion with QR codes!
What are some of your ideas for QR Codes?