What are Those Square Barcodes in Print?

qr code print marketing material

Last Updated on by

What the hell are these things anyways….

You’ve seen them everywhere: electronics stores, newspapers, Facebook pages, music promotions, real estate signs, billboards and many other locations. Those funny looking black and white squares that look like something from the future.

Well, the latter is now reality.

Those funny looking square barcodes are called QR codes. QR stands for ‘quick response’ and they will revolutionize how marketers convert prospects into customers.

QR codes are scanned by smart phones. Visit: http://get.beetagg.com in your mobile browser and automatically download QR Code reader software.

The two-dimensional barcodes are designed to be scanned by smart phones with QR code reader scanning apps. The resulting scan of the QR code will send the user to a unique ‘landing page’ that will have a special offer for the user. These landing pages can also include videos and other special features relating to the special offer.

QR codes are an excellent way to engage a prospect with your business at very little cost.

Some believe QR codes will become as ubiquitous as other marketing tools as Facebook and Twitter. Consumers will need to feel comfortable with the experience. When they feel comfortable, they will continue to use it.

Studies have shown that just over fifty-percent of Twitter and Facebook users have reported scanning a mobile barcode in 2010. Mobile barcode usage jumped 700% in 2010 compared to 2009, with a huge spike in the holiday season. Firms like BestBuy now include QR codes on all merchandise displays.

Note: Getting your business listed in Google search results will be more important than ever…

QR Codes and Mobile Marketing Boom

A recent study shows that only 35% of consumers own smartphones. What does this mean? There is a huge growth opportunity for smart phones and a major opportunity for marketers. Smart phones will become interchangeable with laptops/computers. IPads are just large smart phones…

Let’s look at a few facts regarding mobile marketing:

  • Google search is twice as prevalent on mobile versus a personal computer
  • mobile search is used to find information/specifications/prices for quick decision making
  • one-third of mobile searches are local
  • 70% of mobile searches lead to action within one hour

What’s the takeaway from this? Make sure your website is mobile-friendly and use QR codes to drive traffic to your website with custom landing pages. Using QR codes in your printed marketing material will grow your business and engage your prospects with your company.

Marketers love data and marketers love making business decisions based on metrics. Many QR code readers will also embed data from users who use QR codes. Information such as operating system, gender, age, location and other demographic information the user submits into their QR code reader software.

More information, better decisions.

How will you use QR codes in your next marketing campaign? Please leave a comment below…

Just a sec