How These Cute Little Guys Are Effecting Your SEO

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How These Cute Little Guys Are Effecting Your SEO

SHARE NOWYes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with. Panda and Penquin are two of the larger algorithm changes that Google has recently applied to their search results. In essence, Panda is penalizing websites that display too many advertisements ‘above the fold’ and for ‘duplicating content’ across multiple domains. The algorithm uses artificial intelligence, learned from human behavior, to monitor high and low quality websites that build trust with visitors. The Penguin update is penalizing websites for over-optimization, or keyword stuffing and cloaking, amongst others. In the past, many websites have benefited from over-optimization, especially anchor text, by fooling the search algorithm with multiple use of keywords and cloaking. Cloaking occurs when a search engine spider is fooled or tricked by content that would not be served up to the user in their browser. Remember – You are Google’s customer and their goal is to provide you with the best experience possible while providing what you’re looking for quickly and easily. Always create great content that people will return to and recommend through social sharing. These algorithm updates have made ‘pay-per-click’ more beneficial than organic listings. Can you see where this is going???? Enjoy this… Published with permission from the WordStream Blog.   What effect will this have on your search marketing? Please leave your comment below…   SHARE...

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How to Drive Traffic: Paid and Organic Search Working Together

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How to Drive Traffic: Paid and Organic Search Working Together

SHARE NOWQuick Preface: The following is a guest post from Brenna Karbel. Brenna is a search professional and shares her vision on the benefits of conducting successful paid and organic search campaigns together. Enter Brenna Karbel There are many benefits that an advertiser would see when they combine both paid and organic search. Three ways PPC (pay per click) helps your organic search results, according to our friends at searchengineland: You can easily test landing pages, headlines, and templates You can get rapid feedback You can get immediate traffic on specific keywords     Testing Landing Pages, Headlines, and Templates PPC (pay per click) makes it possible to test landing pages, headlines and templates without hurting your organic traffic. When an advertiser can learn what is most effective and achieves better CTR (click through rate) and more conversions everyone wins. An advertiser not using PPC would be reluctant to using these types of tests in fear that they would damage the hard earned organic ratings. Feedback Advertisers using PPC can get immediate results on how keywords are performing. When an advertiser makes changes to ad text though analytics we can see exactly how the changes are performing. Gaining Immediate Traffic One frustration that many advertisers share is they want increased traffic for specific keywords. With PPC, advertisers are bidding for specific terms. The ability to appear in the search results in the top three positions is quicker to achieve using PPC.   Why Bid On My Branded Terms?   1) Brand Infringement/Protecting Your Space If you don’t bid on your terms – your competitors will. Look at 1-800-Flowers. If they weren’t bidding on their own brand, then two other ads would have taken up that ad space, according to our friends at searchenginewatch. 2) User Behavior Though many people may never click on paid search ads and only click organic, other people are the opposite, or situation based. The evolution of universal search is changing the SERP (search engine results page) into more of a menu. There are videos, tweets, paid search, organic search, local business ads, images, news, etc. With all these options, it’s critical that your brand is an option on this menu. Paid search is a guaranteed way to get placement. 3) Impact on Brand Awareness Many studies have demonstrated an increase in brand awareness when both paid and organic search listings appear together in top spots. Consumers think highly of brands that they see more frequently. They identify with traditional advertising methodology, the more times a consumer is exposed to the brand the better in any form, or medium. Google Conducted A Rigorous Study and Reported Some Surprising Results: A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was positioned. (See image above) Specifically they found that 66 percent of ad clicks occurred without an associated organic result...

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Why You Need Google Search Results (SEO) Now

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Why You Need Google Search Results (SEO) Now

SHARE NOWWe are just at the tip of the iceberg of what Google can do for your business; are you in the game? The marketing paradigm is changing right before are eyes. The old way of doing business is changing FAST. The Internet has changed the business world. Marketers have used ‘interruption-based’ techniques (advertising, cold-calls, trade shows, and direct mail) to push out their message far and wide in hopes that it will attract a few qualified leads. This approach is becoming less and less effective. Stop throwing cash at these methods because your perspective clients have thrown up barriers to block these methods. Clients are getting better at filtering out interruption based messages: caller ID, SPAM filters, DVR-TV, satellite radio, and do-not-call registries. Think about how your conventional/interruption based sales method is costing you money: travel expenses, phone expenses, entertainment expenses and most importantly, time. The Internet presents a quick and easy way for clients to do their homework, conduct research and make buying decisions online. Marketing is moving away from an interruption based approach into a permission based approached. Think about it, we are bombarded with marketers throughout the day and we go to great lengths to thwart their efforts. How often do you pick-up your phone when it rings? Today your clients are going online to start their purchasing process. Studies show that 83% of B2B (business to business) buyers start in Google, while another 15% say they sometimes Google potential vendors. These are staggering numbers if you do not have a presence on the Internet. In order to remain competitive, businesses need to utilize permission based marketing techniques to get found by prospective clients when they are searching for your services. SEO (search engine optimization) is the answer. How Google Search Results Work There are two kinds of search results in Google: paid (PPC) results and organic (free) results. Search results are based on keywords the user is searching for. Paid results appear on the right-hand side column of search results and listings are in order of how much is bid for a particular keyword. These are known as pay-per-click (PPC), where you pay each time someone clicks on your advertisement. The PPC click rate is determined by the competitiveness of the keyword. Examples of keywords would be: asphalt paving, kitchen cabinets, brick pavers, etc… Organic search results appear on the left-hand side of search results. Organic results are ranked by search engines according to relevance to keywords. Relevance is calculated by criteria such as: density of keyword match, how the website was built, and the number of websites that link into that website, amongst many other factors that play a role. The Google search algorithm uses over 200 different criteria to rank organic search results. Getting ranked high in organic search results is much better because it is FREE and studies show that users...

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