Yes, penguins and pandas sure are cute, but in search marketing, they are cute little animals you want nothing to do with.
Panda and Penquin are two of the larger algorithm changes that Google has applied to their search results.
In essence, Panda is penalizing websites that display too many advertisements above the fold and duplicating content across multiple domains. The algorithm uses artificial intelligence, learned form human behavior, to monitor high quality and low quality websites that build trust with visitors.
The Penguin update is penalizing websites for over-optimization, or keyword stuffing and cloaking, amongst others. Many sites have benefitted from over-optimization by fooling the search algorithm with multiple usage of keywords and cloaking. Cloaking is fooling a search engine spider with content that would not be served up to the user in their browser.
Remember you are Google’s customer and they want to provide you with the best experience possible and provide what you’re looking for. Always create great content that people will return and recommend through social sharing.
These algorithm updates have made pay-per-click more beneficial than organic listings.
Can you see where this is going????