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Featured Article Printing

Unique Business Cards: Soft Touch UV Coating

Looking for unique business cards?

You have to FEEL the soft touch UV coating that we are applying to our new business cards. People can’t keep their hands off these cards!

Let’s talk about how these are produced and how to prepare files for soft touch UV coating.

You will need to prepare two files for each side of the business card: one for the CMYK image and another file for the spot UV coating. The CMYK file will be the content of the image, while the spot UV coating file will be made with 100% black in CMYK file. There cannot be any other colors inside the spot UV coating file. Also, make sure there is no other data in the K (Black) channel, such as highlights or soft edges.

Here is an example of how this card was made with CMYK file and spot UV coating file:

CMYK plate for soft touch UV coated business cards
Original InDesign document saved as CMYK PDF
Spot UV plate for soft touch UV business cards
Spot UV coating plate made as 100% black. Saved as CMYK PDF

 

 

 

 

 

 

 

 

As you can see, the spot UV file is made with selections filled with 100% black. Be creative with these selections. The more clever use of spot UV makes the cards really dramatic. Be careful not to overuse the spot UV because that will take away the feel of the soft touch coating on the balance of the card. The best results occur when using spot UV coating sparingly for impact.

Note: Be careful to line-up files exactly. Drop me a note if you have a question on how to line-up these two files.

As far as how the soft touch UV cards are printed, they are printed on 20 point stock using high-pigmented CMYK inks. The images are screened with 20 micron stochastic imagery, resulting in continuous tone images. Just like a photographic print!

Here is the final printed business card:

Gucci/Audi image printed with soft touch UV coating
“Everybody loves them” – Lians Jadan

 

Want to print soft touch UV? Drop me a line HERE and I will take care of your printing.

How would you like to use this coating style? Please leave a comment below…

Fashion Photography by Lians

 

Categories
Blog Printing

Expand your Creative Options with Digital Dimensional Printing

How many times have you sat in those marketing meetings trying to think of a clever, unique way of creating marketing pieces? A new innovative and inexpensive printing method is digital dimensional printing. Digital dimensional printing is a raised, high gloss, spot coating that creates an additional sensory feel to your marketing pieces. This raised or 3-D effect helps your communications stand out in a crowded marketplace.

Images and photographs that look like they have a textural feel are perfect images to start with since the reader will already have a mental thought of what the image will feel like. Images that are highly detailed are also a great selection to use digital dimensional printing

One particular case study is from a residential commercial roofing company. Their marketing challenge was two-fold: one, how to produce marketing samples that accurately reproduce the many different colors of their roofing shingles and two, create the sensory effect of a shingle.

The solution? Digital dimensional printing.

The individual colored shingles were scanned, not photographed, and brought into Adobe Photoshop for color correction. The colors were accurately matched using a spectrophotometer and cross-referenced with LAB values on screen and readings from the actual shingle. Once the LAB color corrected images were approved, the images were converted to our GRACoL CMYK color profile for printing on Nexpress.

The selection for the texture was made by cross-referencing the various color channels and manipulating curves to create a high contrast selection of individual pebbles in the shingle. The marketing campaign results were incredible and great ROI.

Digital dimensional printing is a great alternative to raised UV coating and less expensive. It is completely recyclable and does not require any special de-inking process and uses no VOCs (volatile organic compounds) to the environment.

What are your thoughts on creative ways to use digital dimensional printing?

 

Categories
Blog Coating

UV Soft Touch Coating and Spot Gloss UV Coating

Soft Touch aqueous has been a huge hit in the Design community, but wait till you feel UV Soft Touch coating! By applying Soft Touch coating and curing with UV (ultraviolet) energy, a more durable Soft Touch sensory effect is achieved. The result from curing Soft Touch coating with UV energy is no streaking, higher scuff resistance and a more velvet sensation. UV Soft Touch coating is a great way to create that special experience to your design initiative and make your design more innovative. Fabrics, fruit, product simulations and flooring designs are perfect for UV Soft Touch.

Spot Gloss UV coating is a perfect way to demonstrate very high contrasts differences in your design. Spot Gloss UV coating is applied similar to varnish only that the coating is ‘cured’ by UV (ultraviolet) energy. UV energy is a small portion of the electromagnetic spectrum that is not visible to the human eye. We really don’t need to get into that conversation, we just know it looks really cool when it’s applied to great color!!

Applying UV Soft Touch coating can be challenging for a commercial printer. UV Soft Touch coating is a two part mixture. A commercial printer will have issues running UV Soft Touch coating on an irregular schedule basis. Between filling up the minimum amount in the coating unit (usually 5 gallons) and keeping the two part mixture agitated consistently, the coating will streak and cause other quality concerns. These issues are why commercial printers will have to schedule Soft Touch coating runs  spread out over many days and charging the client for ordering minimum amounts to fill the coating unit.

Get your ideas rolling now on how you can take advantage of these new coating techniques and create the sensation of feel to your design….

UV Soft Touch coating is a great alternative to printing on expensive touché paper stocks that are in high demand, but not too many can fit into their printing budgets.

Have you felt UV soft touch or spot gloss UV before? Please leave your comments below…

 

Categories
Printing

VIDEO: Digital Dimensional Printing Files – RGB workflow

This VIDEO tutorial will demonstrate how to create files in Adobe Photoshop CS for Digital Dimensional Printing. This tutorial will focus on the process of using an RGB workflow for Digital Dimensional Printing.

Digital Dimensional Printing is a raised, high gloss, spot coating that is applied inline on our digital printing presses. Digital Dimensional Printing creates textures to your printed designs. Digital Dimensional Printing provides a very unique marketing advantage to your printed collateral.

An RGB workflow will save you a lot of time while not having to convert your images to CMYK. Not only will you save time, not converting to CMYK, but you will not have multiple files of the same image, saving valuable disk space.

These settings will ensure print-ready PDFs for faster turnaround times and no output errors in prepress; perfect for using online color printing.

What are some of your ideas for dimensional printing? Please leave your comments below…

 

Categories
Printing

Four Color Digital Printing with Dimensional Coating is Online

The new Kodak NexPress SE is online and open for business.

This press will be color calibrated to the GRACoL color profile that HiDefColor.com’s offset Komori presses are running. Press runs can be ordered as low as 25 finished pieces. A great way to create samples or print on demand applications.

The best way to utilize this press is to take advantage of the new Dimensional Clear Coating. Dimensional Clear Coating is a thick raised UV-like coating that is raised approximately 28 microns in height and creates a 3-D effect with texture.

This coating works the best when created as a Spot Coating.

How do I create a spot Dimensional Clear layer?

  1. Build or import your file into a industry-standard raster or vector program, such as Photoshop or Adobe Illustrator, or InDesign.
  2. Create a new layer (in Photoshop create a new spot-color channel)
  3. Select image, text or pattern that you wish to have the Dimensional Clear coating, and make a copy of these items into the new layer or channel you created. Be sure to build in bleed .125 as needed
  4. Fill the selected area with a spot color named DIMENSIONAL; specify this to overprint.
  5. Make sure all other spot colors besides the DIMENSIONAL are converted to process (CMYK)
  6. Export final file for submission:
    Photoshop save files as Photoshop DCS2 – Single File with Color Composite
    Illustrator save files as .eps or .pdf
    InDesign save files as .pdf
  7. Open and check your exported file; then submit to be printed.

Watch video tutorial on preparing files for Dimensional Printing